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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Whether the economy continues to decline (as expected) or starts to improve, I would have expected firms to be investing in ensuring future streams of clients, revenue and profits. The figures were 2.3%

Marketing 130
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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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The many colours of B2B sales performance

KAM With Passion

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. In addition, the stability and loyalty of the customer base are essential factors for profitability. Why does it matter? Why does it matter?

B2B 130
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry 200,000 companies with turnover or shareholder funds over £1.5m Helpful for competitor analysis.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

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The 30 best marketing resources on the Internet

Nutshell

Most episodes are five to ten minutes long and deliver actionable advice on topics like SEO, content creation, and social media. Each 20ish-minute episode features casual conversations (oftentimes with guests) on various marketing topics like social media, affiliate marketing, and copywriting. Social Media Marketing Podcast.

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The Importance of Aligning Marketing and Sales

Strategic Communications

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. While marketing has traditionally been tasked with content creation, Feinberg suggests that there is opportunity for collaboration here.