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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Includes territory planning, account planning, sales call planning, leading sales meetings, task management, using CRM, sales enablement tools, other technology tools and performance support, action planning, calendaring, project management, change management, and personal productivity practices. Value Creation. Organizational Acumen.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. Answer from Gunther Fürstberger: Artificial intelligence has had a permanent place at the table in our leadership meetings since July 2023. I show the answer in the meeting and we discuss it.

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The 35 best pieces of sales advice for 2022 from sales experts

Zendesk

Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. Stay present and accessible. It takes time to break bad habits, so repetition is key.” — Neil Patel , co-founder of Quicksprout.

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Artificial Intelligence and the Augmented SAM

Mercuri International

In fact, we see purchasing departments at your strategic accounts using AI to make purchasing decisions, score vendor performance, and build predictive pricing models to apply in negotiations with you. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. But there are risks.

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4 Sales Methodologies That Will Maximize Your Sales Success

Arpedio

The MEDDIC sales methodology is well-suited for enterprise sales organizations that need extensive qualification as enterprise sales (almost always) require 1) engagement from numerous stakeholders, and 2) a complex solution to meet their needs. And for this, MEDDIC is ideally suited as a sales qualification process.

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