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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives.

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4 Ways NLP AI and Sales Methodology Will Join Forces

Upland

By understanding customer goals, pressures, initiatives, and the obstacles that need to be overcome, sales teams can tailor their strategies and tactics to meet the unique needs of each customer, increasing the likelihood of success. Co-Customer Selling: Enterprise selling has been changing.

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Remote Selling Viewpoints: Easy Content Management & Virtual Presentations

SBI

Our clients would previously employ face to face meet ups, trade shows, and other more direct communication to facilitate sales. Clients have quickly adopted Zoom, and other virtual meeting software to conduct meetings. Crescendo is their presentation tool during these virtual meetings.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Some firms provide templates of different types of KAM meeting types. 64% KAM/ABM processes for the firm 36% KAM/ABM processes for specific clients Where do you see your main KAM role at present?

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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Talk to a salesperson today to discuss your own playbook creation.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Answer from Gunther Fürstberger: Artificial intelligence has had a permanent place at the table in our leadership meetings since July 2023. About 1 day before our weekly 50-minute leadership meeting, I look at the agenda and select 1 topic, for which I usually create a ChatGPT4 prompt. AI does not yet have a (co-)decision-making role.