Luminas Strategy

OCTOBER 16, 2023

Then, because knowledge is power, we help them to gain alignment on the value they deliver. Value is realized by the buyer, not gifted by the supplier. B2B Align on buyer value instead of overemphasizing internal constructs of alignment.

B2B 52

B2B Value Proposition Profitability Suppliers 52

Account Manager Tips

JULY 6, 2022

You and your client become co-collaborators, co-producers and co-benefactors of value. 20 ways to encourage value co-creation with your customers The research paper explains 20 ways to encourage value co-creation. Constructive customer participation. ne the value potential of the solution for customers.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Brooks Group

MAY 9, 2024

By listening to actual conversations, they can provide specific feedback on areas such as questioning techniques, active listening, objection handling, and value proposition delivery. Call reviews can be a powerful coaching tool when done constructively. What do you like most about your current supplier?

Sales 52

Sales Decision-making Sales Training Facilitation 52

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

ACT

FEBRUARY 15, 2022

Many have to scramble to find new suppliers as larger companies buy up available quantities of just about everything from cardboard to food containers. . Perhaps the product’s value proposition and key messages no longer resonate with your current market. When did you last revisit your product marketing strategy?

Business Growth 59

Business Growth Supply Chain Small Business Construction 59