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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. Options for capturing your complex mega-strategic account in CRM.

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Relationship Management Guide – Going Beyond the CRM

Upland

Relationship management in sales is all about delivering value and understanding the people and problems at play within accounts – both from prospective and current customers – in order to help solve their greatest challenges. In fact, according to Forrester, in-person, face-to-face sales are back on the rise.

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Intuition vs. data-driven decision making in business today

Insightly

Data-driven decision making is the process of studying large amounts of data, analyzing it to identify patterns, obtaining actionable insights, and using that insight to make business decisions. When marketers make data-based decisions, they can see what’s not working and double-down on what is.

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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

You’ll also hear almost any professional is willing to share what CRM or customer relationship management software they are using, since the CRM is a must-have, and is typically the lifeblood of a business. Although research shows that around 79% of people have some dissatisfaction with their CRM.)

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How Can a CRM Benefit Your Marketing Team?

Insightly

Could adding one more to the mix really make a difference? The short answer is yes: Customer Relationship Management (CRM) software can be a significant benefit to marketing teams. Relationship Building : CRM systems facilitate nurturing relationships with prospects and existing customers by tracking interactions and preferences.

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Make smarter decisions using business intelligence

Insightly

The days of using intuition over data to make business decisions are mostly gone. With the availability and affordability of tools like the modern CRM , the measurement of many metrics is automated. Unfortunately, many businesses still don’t have a formal metrics and reporting structure established within their organizations.

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Make smarter decisions using business intelligence

Insightly

The days of using intuition over data to make business decisions are mostly gone. With the availability and affordability of tools like the modern CRM , the measurement of many metrics is automated. Unfortunately, many businesses still don’t have a formal metrics and reporting structure established within their organizations.