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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. On a global scale, he’s worked for Hovione, Lonza and other private equity and venture capital organizations. Adjust notion of stakeholder value. The future is now.

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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

Strategic planning is a common organizational practice that, when done properly, will increase the likelihood that an organization will meet its goals. The authors emphasize answering the first question with real and unvarnished honesty about the organization’s strengths and weaknesses. What is a credible path to get there?

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“We’re all account managers now”

Mercuri International

From the account manager or the salesperson’s perspective, they need more expertise around them to be able to explain that to the customer, because they’re unlikely to personally have the expertise to explain all the benefits of their solution.” Customer value orientation. Dave Cusdin, Mercuri International. The solution?

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Internal & External Analysis

OnStrategyHQ

The output of completing an internal and external analysis – also known as a strategic analysis – is to have a clear picture of your organization’s current state. Before any organization jumps into the core of strategic planning, it’s vital to clearly understand where your organization is today. How do you best meet their needs?

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How to Do a SWOT Analysis in 5 Steps

OnStrategyHQ

The purpose of a SWOT analysis is to objectively review what your organization is and isn’t doing well to create a synthesized view of the current state of your organization. A SWOT analysis is a great way to identify, organize, and fully determine your current state. Read our introductory post here ! Lean on good data.

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KPIs vs Metrics – Tips & Tricks to Performance Measures

OnStrategyHQ

Many organizations use the terms KPI (Key Performance Indicator) and performance measures interchangeably. As strategic organizations, we all want to make sure we’re making the right decisions based on data. Pipeline/Count of marketing qualified leads/potential customers (this could be a great marketing KPI). Net income.

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Land and Expand Strategy: Grow Your Business

Arpedio

This entails identifying lucrative opportunities, targeting an initial area of market presence, and ensuring that the entire organization is aligned and geared towards this strategic expansion. Organizations that prioritize customer success are poised to not only win initial business but also pave the way for sustained expansion.