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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

At Luminas Strategy, we believe that in order for strategic planning effective it is critical to take an outside-in approach, to gather input from customers on how they perceive you create differential value vs. your competitors. Together, you can become more profitable. This is an excruciatingly painful exercise.

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The Future of SAM – Revisited

Strategic Account Management Association

It’s important to engage with customers and organizations in new ways. We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”. Build multifunctional teams includingsupply chain, quality and operations that focus on servicing customers.

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Current Challenges in B2B Wholesale

QYMATIX

Between supplier price pressure, supply chain problems and customer anger: Why wholesalers win with value-based customer management. Which customers can order quantities be reduced in view of the supply chain problems and which are better off not in the interests of the company itself?

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“We’re all account managers now”

Mercuri International

Customer value orientation. Customer value orientation, identified as the number one trend in sales in a recent Mercuri Research survey, is at the core of this transition. We need to shift our perspective, with salespeople putting themselves in their customer’s shoes. The solution? In conclusion….

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Value chain analysis how-to: Definition, examples, and guide

Zendesk

Value chain analysis lets you pinpoint the costs and values of every aspect of your business so that you can put your best foot forward and increase your profit margin. When you know exactly where to make cuts or increase investments, you have the power to revitalize your supply and sales chains for maximum benefit.

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How to Do a SWOT Analysis in 5 Steps

OnStrategyHQ

Past 3 Years Revenue & Next 3- to 5-Year Forecast – Revenue by customer segment, revenue by product line/service offering. Profitability – Operating costs, EBITDA by line of business or market. Supply Chain Data – Lead times, availability of a product for manufacturing, shipping routes or times.

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Internal & External Analysis

OnStrategyHQ

What do our customers value most from our organization? What do our customers value most from our organization? How do we uniquely serve our customers? Market Profitability Projections For each major market, consider the following: Is this a business where the average firm will make money?

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