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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.

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Frictionless Selling: Where Modern Selling Meets Modern Buying

Showpad

They are more informed than ever and have higher expectations of sales interactions; returning to the old normal is not an option. Previously, a deal’s loose ends were sorted out during in-person meetings where sales reps could fall back on their techniques and experience. Part of the reason is that buyers have also changed.

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When Business Is Slow, It's Time to Work on These 13 Things

Hubspot Sales

However, that tendency in startups can lead to burned-out sales reps and a business ill-prepared to scale. There are times when business is slow for a sales department. Your sales department can be experiencing slow business for a variety of reasons. How long is the typical sales cycle for your reps? Analyze your CRM.

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The 4 Best Uses of Marketing Automation Tools

ACT

And marketing includes various online channels like email marketing , inbound marketing, and social media marketing , to reach those valuable potential customers. But not doing so can prevent you from achieving your end goals of increased revenue and resilient customer relationships. How to use marketing automation platforms.

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Unlocking revenue: A journey from sales enablement to revenue enablement

Showpad

Successful sales enablement hinges upon the seamless alignment of sales, marketing, and enablement teams. We recently sat down with Herwig Evenepoel, Director of Enablement Operations at Hitachi Vantara , to gain insight into the transition from sales to revenue enablement.

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14 best sales pipeline software and CRM tools

PandaDoc

A sales pipeline software is a digital tool for structuring your selling process so you can close deals quicker and expand your firm faster. In short, pipelines are a method of visualizing all of the options available to you at a specific moment in your sales cycle. How to pick a good sales pipeline software. Let’s get started!

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