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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

Almost every business on the planet has been compelled to make adjustments, and in most cases transform the way they relate to their customers from an entirely virtual environment. There’s a reduction in frustration and cost of time due to non-decisions, ghosting and a lack of customer cooperation. Trust goes a long way.

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18 KPIs To Measure Performance (& How To Choose & Track Them)

ClearPoint Strategy

Step 2: Make sure your measures meet the criteria for a good KPI. In addition to making sure your chosen KPIs are true indicators of performance, they should also have some additional characteristics that will signal their effectiveness. Making use of customizable dashboards is a great (and simple) way to report to different audiences.

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Accounting 101: The Ultimate Guide to Accounting Basics

Hubspot Sales

It felt good to understand a critical part of my company and learn how to use it to make better business decisions. It’s is important for tax purposes, as larger assets that impact your business’s ability to make money can be written off based on their depreciation. And … it wasn’t as bad as I thought. Depreciation. Liabilities.

Banking 112
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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. How to Make a Business Plan. How to Start a Business.

Finance 145