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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Then, the rest of this makes sense and can be really valuable. Targeted Performance: meaning a specific effort focused on a KPI in need of improvement, such as decreasing Closed-Lost or No Decision rates and improving Closed-Won rates, or improving overall profitability in a certain product line where deep discounting is rampant.

Sales 258
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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

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Pros v. Cons of a Sales Career

Brooks Group

This blog post takes a deep dive into the key benefits and drawbacks of the sales profession to help you make an informed decision. Professional Opportunities Sales roles exist in virtually every industry, from technology and healthcare to retail and finance. This can make it difficult to maintain a healthy work-life balance.

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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. DOWNLOAD NOW. I like it because it recognises the personal motivations in decision making.

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Two Real-World Stories: Cultivating a Single Source of Truth

Planview

Planview’s Chief Product Officer, Louise Allen, moderated an engaging, in-depth conversation with these customers: Hiren Shah – Johnson & Johnson – Global Finance Transformation, Sr. J&J’s Global Finance Transformation. For smaller portfolios, we did not make all capabilities mandatory.

Finance 98
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Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Buyers generally make up their minds in the first few seconds whether the time spent with you is going to be valuable. This makes it far more likely they will listen to you—and that you’ll make the sale. They make buying decisions about products and services they don’t personally use.

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.