Strategic Account Management Association

JUNE 14, 2021

By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients.

Global Accounts 520

Global Accounts Account Management Management Brainstorming 520

Arpedio

APRIL 29, 2024

Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management. In summary, here are the key takeaways we brought home: Foundational elements such as adaptive leadership, and technological innovation emerged as crucial drivers of SAM success.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Strategic Account Management Association

AUGUST 6, 2021

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Leadership, a clear vision and a well-articulated “why” should be the guiding star on the journey.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Red Star Kim

JUNE 1, 2023

There are other ways to differentiate such as through innovation, relationship and service excellence, new product and service development and new delivery platforms. Porter also argued that there were only a few generic competitive strategies – either differentiation or cost leadership and either broad or focused market choices.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

KAM With Passion

FEBRUARY 22, 2021

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. As stated earlier, boosting innovation has become a key criterion for organisations with a mature KAM practice.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Mercuri International

MAY 23, 2023

For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error. Create digital twins. Account planning automation.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Cosawi

FEBRUARY 29, 2020

So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? Together, they have the potential to bring a better and differentiating customer experience using innovative frameworks like design thinking and others. Marketing Role in Creating Distinctive Business Value.

Marketing 52

Marketing B2C Global Accounts Innovation 52