Hubspot Sales

JANUARY 31, 2021

Business success still depends on winning the attention of the right people, whether they're employers, employees, investors, suppliers, partners, or customers. Here's what you need to know to get more business contacts in today's world, organize them with digital systems, and turn the relationships into opportunities.

Management 135

Management CRM Suppliers Digitalization 135

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Luminas Strategy

NOVEMBER 28, 2022

Microsoft CEO Satya Nadella said as much when he told investors, “We’ve seen two years’ worth of digital transformation in two months.” Who performs the activities, i.e., which activities are performed by my firm versus those performed by our partners, suppliers or customers? • Who : Its governance. Why : Its value logic.

Innovation 52

Innovation Supply Chain Suppliers Digital Transformation 52

QYMATIX

MARCH 14, 2023

Eisenmann was an internationally active equipment manufacturer and supplier to the automotive industry. Ultimately, the insolvency dismantled Eisenmann SE since no investor emerged to save the company. The investor Fischer Group acquired the machines of the insolvent in an asset deal, and so rescued the company in February 2023.

B2B 40

B2B Investors Retail Manufacturing 40

Mike Kunkle

FEBRUARY 5, 2023

Buyers may research and work more on their own, or digitally, but none of the above is new for the complex sale, other than the buying committees have increased in size which does makes it more “complex.” Worse, sometimes, they are at odds, with conflicting objectives, outcomes, risks, and political ramifications. Guess what?

B2B 198

B2B Sales Decision-making Negotiation 198

Nutshell

JULY 24, 2019

Investors buy houses at the end of the year, and when summer rolls around they turn around and resell.” One way to handle seasonality is to diversify your product offerings, ” advises Allen Kaplun , Managing Director of GreenDropShip.com , a B2B supplier of natural, organic, and specialty grocery and body care products.

Retail 120

Retail Sales Insurance B2B 120

SBI

DECEMBER 3, 2014

Bluntly stated, he’s firing a warning flare to get our industry (including investors, CEO or executive committees, sales, marketing, etc.) Scott speaks with 100’s of suppliers a year and, as he tells it, their pitches are woefully similar and few can answer his litmus questions: What problem do you solve? That devastating thing?

Investors 54

Investors Suppliers Decision-making Sales 54