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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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Beyond Sales: The Art of Strategic Account Management in the Digital Era

DemandFarm

Key takeaways: Strategic Thinking: Discover how to turn transactional customers into strategic thinkers who seek your advisory expertise. The Digital Revolution: Explore cutting-edge digital tools that bridge gaps, showcase value, and cultivate collaboration.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

And guidance on making best use of digital training technologies. The colours worn by the facilitator may have an impact In webinars you’ll need more slides as people are wired to pay attention to “change” – use pictures or video rather than text Echoic memories are short – only holding about 3-4 seconds worth of information.

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How an SEO agency is automating their internal workflow using AI tools, with Dale Bertrand

Account Management Skills

This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients. So he applies his knowledge of AI to digital marketing. We saw the same thing when it came to digital.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. They could be digital or creative. We have included of Sharon’s contact details in the transcript below. Who are your clients and what challenges are they bringing you lately relating to AI?