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Beyond Sales: The Art of Strategic Account Management in the Digital Era

DemandFarm

They’re delving into the nitty-gritty – the triumphs and challenges, the well-guarded secrets, and those not-so-secret gems – of Strategic Account Management (SAM). Key takeaways: Strategic Thinking: Discover how to turn transactional customers into strategic thinkers who seek your advisory expertise.

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Season #1, Episode #47: Re-Thinking How To Invest In Your Key Customer Accounts With Denise Freier

The Congruity Group

After more than 40 years of driving sales and customer relationships at IBM, Denise made her way to the Strategic Account Management Association. At its core, SAMA is focused on sharing best practices for, you guessed it, Strategic Account Managers. Whether it’s through conferences, free webinars or training services, SAMA is [.].

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

The art of identifying, engaging, and persuading potential clients demands a level of assertiveness, resilience, strategic thinking, and new skills that many team members are still working to develop. Wallace webinar on Performance Analysis (01:22:14) Modern Sales Foundations: Explore further here, if interested.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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Cold email copy that converts

PandaDoc

It shows that you’re strategically thinking about the outcome of your work and will give you a chance to grow in your understanding of your company’s sales objectives. If you’re a sales manager and your sales reps aren’t thinking in these terms, this is an excellent opportunity to rethink how you train and hire sales reps.

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How does Customer Success / Client Success work within the Enterprise?

SmartKarrot

The starting point of any given customer success company should delve into a couple of terms like product knowledge, Task orientation, Strategic thinking, Domain Knowledge, etc. And how about the marketing, are you tracking your clients’ webinars or emails? And two, when it is your sheer desire to revamp.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. We have included of Sharon’s contact details in the transcript below. And there’s no one in a better position to do that than an agency.