Fri.Nov 26, 2021

Intangible Benefits Aren’t

Engage Selling

As a sales coach and trainer, I talk a lot about why you must make value-based selling the focus of your work.

10 Real-Life Examples of How B2B Companies Can Build their Email Lists


Driving people to your website isn’t the final goal of your marketing activities. It doesn’t matter how high your site traffic is, if you don’t know how to make the most out of every visit.

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Why Measuring the Overall Customer Service Experience is Not Enough

Customer Think

A broadly accepted notion is that a customer service interaction is an isolated, one-time experience for the individual.


Nov 26 – Customer Success Jobs


Role: Customer Success Director Location: Remote, Raleigh, NC, US Organization: Onna As a Customer Success Director, you will become an expert on the Onna platform and integrations, while keeping up with industry trends and competitors.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

5 Cornerstones of Effective Bot Customer Service

Customer Think

A well-built bot conversational structure can yield numerous benefits, including helping field more customer service requests, alleviating the strain on customer service representatives, and ultimately increasing customer satisfaction and enhancing the customer experience.

How an integrated CRM and marketing automation platform accelerates sales


Is your business using separate apps and software to fulfil your customer relationship management needs? If so, you’re probably spending more time and money managing a complex setup than you’d like — without getting the results you want.

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More Trending

Discount Pricing: Its Strategies & Practical Examples


Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades.

How Conversational AI Enhances the Buyer Experience

Customer Think

In B2B, a buyer is nearly always a group of people working together rather than an individual acting alone.

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5 Myths about Human AI That Keeps You from Embracing Its Power!


The term human AI is a recognition that the future is all about increased contact of humans with artificial intelligence. Hence, the term human-centered AI is perfectly placed here. . In this write-up, we focus on certain human-AI myths that keep you from embracing its power. What is human AI?

How to Conduct Customer Segmentation Research in 4 Simple Steps

Customer Think

Imagine you know everything about your target customer: Who they are, what interests them, what motivates them to buy your product, which needs your offering satisfies, and the moment they’re most likely to purchase your product or service.

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

Why a generic “unique selling proposition” isn’t enough…

Customer Think

Marketers are keen to create what they refer to as “unique selling propositions”. According to Wikipedia, a unique selling proposition (USP) - also sometimes called unique value proposition (UVP) refers to “the unique benefit exhibited by a c. Blog Sales Performance

Why 46 Percent of LinkedIn Ads Fail

Customer Think

TweetLinkedInShareEmail Most B2B marketing benchmark reports are completely useless. That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2). Blog Digital Marketing

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Project Cost Management: Definition, Best Practices, And More

Customer Think

Project management ideas can sound complicated at first. You’ll read lots of jargon about inputs and outputs, your WBS, measuring PVs against your EVs, KPIs and OKRs according to the PMBoK… but a lot of it is just systemizing common sense.