Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Delegates were from large and medium sized legal, intellectual property, accountancy, actuarial, pension and consultancy firms – from the UK but also from the Channel Islands and Portugal – with some supporting up to 12 jurisdictions. This article summarises the main themes that arose from the discussions and exercises and forms part of the day’s learning resources.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

RAIN Group

DECEMBER 2, 2022

Client loyalty can make or break a company. Loyalty is tied to buyer satisfaction and their experience buying from you—but it’s tough to earn. Fred Reichheld, author of? The Loyalty Effect and creator of the Net Promoter System, found that most corporations lose 50% of their customers every 5 years, 50% of employees in 4 years, and 50% of investors in less than one year.

Investors 129

Investors Sales Account Management Management 129

Customer Think

DECEMBER 2, 2022

After over a decade of working with Fortune 500 and leading growth companies, we’ve facilitated hundreds of successful customer advisory board (CAB) meetings. Those companies who invest the time, resources and budget to create a successful CAB program and meetings are almost always delighted by the returns they get in engaging their best customers. On […].

Facilitation 119

Facilitation Meetings 119

OnStrategyHQ

DECEMBER 2, 2022

What is a PESTLE Analysis. A PESTLE analysis examines external market factors – including Political, Economic, Social, Technological, Legal, and Environmental – and market trends that might impact your organization’s direction, performance, and position in the marketplace. Used in tandem with a SWOT analysis, it helps your organization examine external factors that could influence your organization’s opportunities and threats.

Supply Chain 98

Supply Chain Government Facilitation Organization 98

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

DECEMBER 2, 2022

Low customer retention and high churn rates can be caused by several different factors—but one of the most impactful factors that contribute to retention is customer trust. Customers are far more likely to continue buying products or services from companies they see as trusted advisors, and it often takes time and effort to position your […].

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ACT

DECEMBER 2, 2022

With the rising operational costs of the post- pandemic era and the fears of a global recession increasing with every passing day, running a profitable small business isn’t easy. In fact, did you know that 50 percent of small businesses fail within their first five years? But surviving and even growing is more than just possible with the right strategy and tools.

Small Business 52

Small Business Business Growth CRM Financial Services 52

Zendesk

DECEMBER 2, 2022

During periods of economic instability and uncertainty, customer service leaders are faced with more than standard-fare challenges. These generally fall into three primary categories: Lowering and prioritizing costs. Scaling for growth and finding creative ways to increase revenue. Retaining customers, who may be facing these same challenges. Any of these are difficult on their own and may feel insurmountable when taken together.

Management 52

Management Prioritization 52

Customer Think

DECEMBER 2, 2022

As I speak in support of “Do B2B Better,” attendees love to hear how Dow, Hagerty, UKG, and other organizations take steps to driving impact, growing their CX programs as a result. And these programs deserve their accolades. They’ve done an amazing job.

B2B 69

B2B Organization Customer Experience 69

SmartKarrot

DECEMBER 2, 2022

Role: Customer Success Manager Location: Sydney, New South Wales, Australia (Hybrid) Organization: Jenkin Beattie As a Customer Success Manager, you will develop and manage key accounts achieving mutual goals whilst seeking growth within each account. Retain and grow client base through identifying cross/upsell opportunities. Onboard and train new customers on the solution.

Customer Success 19

Customer Success Onboarding Account Planning Account Development 19

Customer Think

DECEMBER 2, 2022

Those of us who can afford grocery delivery should be grateful for it. Because the nation’s largest possible supermarket merger could otherwise force many Americans to travel miles, and pay more, for healthy food. This is a likely outcome, experts predict, if federal regulators approve the pending alliance between retail giants Kroger and Albertsons.

Retail 64

Retail 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Agile CRM

DECEMBER 2, 2022

Content Planning Tools have evolved over the years to become an essential part of any content marketing strategy. In the past, content planning was a manual process, with marketers relying on spreadsheets and paper documents to create their content plans. But as digital marketing has become increasingly sophisticated, content planning tools have been developed to streamline and automate the process. .

Publishing 52

Publishing Media Artificial Intelligence Brainstorming 52

Customer Think

DECEMBER 2, 2022

Buyers struggle doing their “jobs” ……buying! We poor sellers struggle, if it weren’t for these inept buyers, selling would be so much easier. Just reflect for a moment. We know 60% of committed buying processes end in no decision made. For those that make a decision, we know there is a [.]. The post What If Buyers Were Better Buyers?

Decision-making 59

Decision-making Digitalization Sales 59

Insightly

DECEMBER 2, 2022

As we head into what is likely to be an economic slowdown, businesses will need to be smarter with their marketing dollars. . Growth by generating new leads business is expensive, while expansion or upsell into your existing customer base is much more cost effective. Referrals from your existing customer base are literally free and are like gold. How do you ensure that you can sell more into your base or get those valuable referrals?

Customer Experience 59

Customer Experience Suppliers CRM B2B 59

SmartKarrot

DECEMBER 2, 2022

What if your SaaS (Software As A Service) company discovered a new source of revenue that could potentially boost sales by 20–30% with less effort and money than gaining new logos? Expansion revenue specifically offers such a chance. A typical SaaS company, regrettably, is not doing enough to maximize this source of money. . In what way does the expansion revenue framework actually exist?

Management 21

Management Decision-making Customer Success B2B 21

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Meetings