Mike Kunkle
MAY 30, 2023
Purposefully orchestrating organizational performance improvement is difficult. It requires a wide range of knowledge, skills, capabilities, practices, and mindsets, as well as mental toughness, emotional maturity, and, often, the ability to influence without authority. It’s organizational behavioral change management, for sure, and requires both smart and hard work.
Customer Think
MAY 30, 2023
We’re living in a time of transformation. As is such, it should come as no surprise people are critically evaluating what type of future they want to create and be a part of. While trend reports are a valuable tool for better understanding customers, business success relies on much more than recognizing the trends.
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The Center for Sales Strategy
MAY 30, 2023
Salespeople who have been around long enough have seen sales training in multiple forms. They are exposed to it when they begin their career and usually, anytime they switch companies or industries. While these training programs are always important, you cannot simply set it and forget it or try to make your offerings one size fits all. For your people (especially your best people) to grow, you need to be sure that your sales training is nurturing your Superstars.
Customer Think
MAY 30, 2023
Connectivity rules the world and is considered highly crucial. At such times, two innovative concepts have taken center stage: IoT (Internet of Things) and bot development. Fusing these cutting-edge technologies has become popular, revolutionizing how we interact with devices and machines.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Hubspot Sales
MAY 30, 2023
It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. It also has the potential to rewrite it for the better. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images.
Zendesk
MAY 30, 2023
In the eyes of customers, you’re only as good as their last experience with you. This means that consistency is key—whether you’re facing economic headwinds or an unexpected spike in customers needing help. AI helps teams boost their productivity, increase efficiency, and meet rising customer expectations at a time when many are being asked to do more with much less.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Insightly
MAY 30, 2023
Customer relationship management (CRM) has become a critical tool for driving business success across industries. As businesses increasingly rely on CRM software and systems to manage customer interactions, evaluating the overall effectiveness of these tools is essential. CRM benchmarks are a reference point for measuring CRM success and comparing performance against industry standards.
Customer Think
MAY 30, 2023
It’s no revelation that consumers like to get free stuff. If a loyalty program can convince its members that they’re getting something for free even when they’re paying for it, then it’s got the right stuff.
Zendesk
MAY 30, 2023
Whatever tools we use to make our lives easier, more productive, or more profitable, the message coming out of Relate 2023 was clear: success depends entirely on whether your technology actually helps humans get the job done. Zendesk AI is the CX professional’s latest and greatest toolkit, designed with the support experience top of mind. It’s tailor-made for agents navigating lengthy ticket queues and chat windows, emotional days (we all have them), and more.
Customer Think
MAY 30, 2023
Image by StockSnap from Pixabay As an early-morning runner with a dog, one of the most essential pieces of equipment to ensure success is my headlamp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Strategic Communications
MAY 30, 2023
What do Richard Simmons, Ron Popeil, George Foreman, and Kim Kardashian have in common? Many readers may not have even heard of the first three names, but they do share something in common with Kim Kardashian: They are early examples of influencers. While influencer marketing often seems to be a factor of the digital age, it’s a concept that has been around for decades—ever since people began selling products and looking for ways to spread the word.
Customer Think
MAY 30, 2023
This is the second of a two-part series on the various journeys we attribute to different constituents of our businesses. What are they? How do they differ? Why is it important to differentiate? And who needs to be involved and engaged when? That and more can be found in this series!
Planview
MAY 30, 2023
It can be easy to fixate on tracking any number of metrics throughout the software delivery process, from story points delivered, to commits per project, to build success rate. However, while there’s value in monitoring the performance of specific activities like these, it’s essential to prioritize the outcome of your work—not just steps within the process.
Customer Think
MAY 30, 2023
Limitless resources underline the different approaches for B2B and B2C sales. That’s because, traditionally, it was perceived that B2B sales entailed a lengthier purchasing cycle, mainly due to higher costs of products and services and more stakeholders involved. But what if they could be more similar than we thought?
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
MDI Training
MAY 30, 2023
Inner Development Goals for a better leadership world Many companies invest in training and programs to prepare their leaders for the challenges of business. But in addition to traditional goals such as increasing sales and optimizing efficiency, Inner Development Goals (IDGs) are also gaining importance. But what exactly are IDGs and why should they matter in leadership development?
Customer Think
MAY 30, 2023
Any regular readers of my posts here on Forbes will probably have realised by now that I am partial to a bit of research and, in particular, research that is part of a time series.
Strategic Planning and Management Insights
MAY 30, 2023
What are some fundamental leadership lessons that apply to both the public and private sectors?
Customer Think
MAY 30, 2023
Yup, ChatGPT is the real deal. A few months ago, I decided to dive into this whole AI revolution, and get myself up to speed on ChatGPT. I also wanted to get a sense of the role it might play in the world of customer experience.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
SmartKarrot
MAY 30, 2023
Role: Customer Success Executive Location: London, England, United Kingdom (On-site) Organization: Space32 As a Customer Success Executive, you’ll be a crucial member of our commercial team, whose primary goals are to qualify leads and convert inquiries from businesses searching for full- or part-time office space. We are constantly improving our procedures, so joining the business at this early stage will also providyou with the opportunity to help design and develop some of our systems.
Customer Think
MAY 30, 2023
We’re in a digital-first era where everyone expects excellent user experience. And when we talk about user experience, it’s all about how a website or application caters to the need of its customers when they interact with them for the first time.
Insightly
MAY 30, 2023
In today’s world, companies rely on data to manage the end-to-end sales process, power marketing automation campaigns, deliver exceptional customer service, and so much more. In fact, the data in your CRM database is among your most valuable business assets. To keep these critical business functions running smoothly, you need CRM data that’s complete, accurate, well organized, and up to date — but that’s easier said than done.
ACT
MAY 30, 2023
Over a decade ago, climate change was not a mainstream concern for businesses worldwide, but fast forward to today, and we see a starkly different picture. With consumers becoming more mindful of how their choices impact the planet, business owners are making significant strides in embracing social responsibility and sustainability. But what does this mean for your company?
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SmartKarrot
MAY 30, 2023
Let me start with telling you the tale of a great king who once ruled over the world. It was his power and strategic decisions that made people look up to him and under his realm, everything and everybody flourished. Having cracked this formula to success, the king never contemplated changed. This very decision when wrong and the empire started crumbling… This is something that happened to Microsoft Project.
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