Strategies to Balance Short-Term & Long-Term Client Goals
Account Manager Tips
AUGUST 9, 2023
Unlock the secret to balancing short-term client needs with long-term strategies. Gain insights on how to deliver quick wins and lasting value.
Account Manager Tips
AUGUST 9, 2023
Unlock the secret to balancing short-term client needs with long-term strategies. Gain insights on how to deliver quick wins and lasting value.
Customer Think
AUGUST 9, 2023
There’s an old adage in customer experience. Where B2C goes, B2B follows. But, the distinction between the two is fading. CX is everywhere. Expectations are set by the best experience on offer – inside and outside of the workplace – in Europe, in Asia, and across the globe.
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Zendesk
AUGUST 9, 2023
Businesses increasingly understand and embrace the value in providing well-being benefits to their employees. Those investments can yield significant dividends: better morale, increased productivity, and higher levels of talent retention. To meet this growing need to nurture and support employees, businesses have been turning to services such as VirginPulse , a company that has seen incredible rates of growth every year: upwards of 15–20 percent.
The Center for Sales Strategy
AUGUST 9, 2023
In this episode, we’re once again consulting the latest Talent Magazine by The Center for Sales Strategy. Today, we’re focusing on Engagement with Kate Rehling and Deborah Fulghum, joining Matt to help break it all down. Kate and Deborah both provide super valuable insights, like: How a company culture is like a garden. If you regularly tend to it, what you plant will flourish.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
PandaDoc
AUGUST 9, 2023
LinkedIn has become the world’s standard professional network. There are more than 200 million LinkedIn users in the US alone. But despite being ever-present and necessary for career development, it’s surprising how many profiles don’t receive passing grades. LinkedIn is a tool for career advancement. It’s also great for prospecting. Learn to optimize your LinkedIn profile, and it can become an excellent resource for finding both potential employers and potential customers.
Customer Think
AUGUST 9, 2023
Customer service undeniably serves as the heartbeat of any successful business. In an increasingly competitive marketplace, finding innovative ways to enhance customer interaction is paramount. Numerous strategies abound, from streamlining communication channels to personalizing user experiences. Yet, one often overlooked approach holds immense potential – the art of storytelling.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
AUGUST 9, 2023
Is your business just going through the motions or is it actually delivering, – and how do you know? When things appear to be running smoothly, it is easy to become complacent and assume everything is operating as it should, but is it?
Apptivo
AUGUST 9, 2023
Like our pit stops, bug fixes maintain the program functioning properly and guarantee a dependable and flawless experience for you. We’re dedicated to making your journey extraordinary. In this release, our primary focus has been on enhancing performance and addressing reported issues to improve the overall efficiency of our system. We have worked diligently to streamline the business flow and ensure that Apptivo functions seamlessly for your benefit.
Customer Think
AUGUST 9, 2023
Customer Experience-Inspired Corporate Strategy Lynn Hunsaker Customer experience-inspired corporate strategy is rare, according to a recent poll in a strategic planning LinkedIn group. In my 5-year study of B2B CX practices, we asked: "Is customer experience (1) a determinant or (2) a subset of corporate strategy, or (3) is it unrelated?" If you define "customer experience" as as post-sales retention, or programs, [.
ReviewTrackers
AUGUST 9, 2023
Learn how you can get ahead, and stay ahead, in the world of automotive marketing with ReviewTrackers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
AUGUST 9, 2023
In recent years, peer-to-peer car-sharing platforms have gained popularity, allowing individuals to rent out their personal vehicles to others. While they offer a convenient way for individuals to enter the car rental market, many hosts have experienced challenges and limitations with the platform.
Upland
AUGUST 9, 2023
Understanding the principles of partnership is essential to building lasting business relationships with customers. You can think of these five principles as the bedrock for the foundation of your future working partnership. Unlike the Leaning Tower of Piza, which has been standing for over 800 years, a relationship built on shaky ground will not last.
Customer Think
AUGUST 9, 2023
With all the competition for consumer eyeballs and dollars, it’s absolutely critical to be able to identify and communicate effectively with diverse groups of customers. To do that, you need to be able to understand your customer base and divide them up into the right segments for marketing that works. What is Customer Segmentation?
Insightly
AUGUST 9, 2023
The healthcare industry’s need for personalized and responsive service is more important than ever. Healthcare providers must prioritize patient satisfaction, data security, and compliance with regulations like the Health Insurance Portability and Accountability Act (HIPAA). The daily operation of a healthcare organization can be highly complex and time-consuming.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
AUGUST 9, 2023
Defining good customer service depends on the product you sell. For automobiles, friendly in-person contact during a sale or service call can be the key. In a hotel, the cleanliness of the room, breakfast buffet and interactions with front desk staff can make or break a visit. But what about global business services (GBS) organizations?
Customer Think
AUGUST 9, 2023
The digital landscape is poised for a revolutionary transformation, as the concept of the Metaverse takes center stage and propels us into the next phase of technological evolution.
Customer Think
AUGUST 9, 2023
Every customer service specialist has a story of a nightmare customer. It’s the genre that launched a million TikTok channels. But behind every Karen and Kevin is a situation that could probably use some care and empathy.
Customer Think
AUGUST 9, 2023
Customer experience (CX), one of the foremost pillars of a flourishing business, can be defined as the quality of interactions between a customer and a contact center agent throughout the buying cycle.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
AUGUST 9, 2023
Marketers are often told to avoid using "vanity metrics" to measure marketing performance. Vanity metrics have been described in several ways, but the term is frequently applied to social media and other types of "engagement" and "consumption" metrics.
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