Red Star Kim
APRIL 11, 2023
In early April I facilitated another of MBL’s training workshops on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders” for legal and accounting firms. Whilst these sessions are typically attended by fee-earners hoping to improve their pitch confidence and success, on this occasion the delegates were mostly from Marketing & Business Development (M&BD) teams.
Customer Think
APRIL 11, 2023
Depending on the industry, “digital transformation” might signify many things. Delivering customer-facing mobile experiences may be a priority for certain businesses as they modernize their core systems to increase efficiency. A digital transformation journey, however, is a complex procedure with a beginning and an end.
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Hubspot Sales
APRIL 11, 2023
Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. Your seasoned, super-star reps lead the way. If any of your top salespeople leave your company, you may fall behind. So should you be worried about churn in your sales department? In short, yes. Sales teams have higher-than-average turnover rates than other business units.
Customer Think
APRIL 11, 2023
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Center for Sales Strategy
APRIL 11, 2023
As a sales manager, you understand the benefits of sales coaching. Not only does it help your sales reps close more deals, but it also improves communication, builds confidence, and enhances teamwork. With so many different coaching styles and techniques, how do you know what's effective in today's fast-paced, ever-evolving sales environment? Here's what effective sales coaching looks like today and how to implement it in your sales organization.
Customer Think
APRIL 11, 2023
Our brains make it difficult, if not impossible, to fully or accurately comprehend what our Communication Partners wish to convey.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
APRIL 11, 2023
Decades-high inflation and concerns of a recession have business leaders looking for ways to pursue cost-efficient growth in 2023. AI-driven automation can be a solution. Specifically, utilizing AI automation platforms in contact centers can drive down costs and improve customer experiences.
Nutshell
APRIL 11, 2023
Key performance indicators (KPIs) are metrics that help you evaluate the progress your company is making. You can use KPIs across many different aspects of your business, including your customer relationship management (CRM) platform. CRM KPIs are important because they help you evaluate your success in generating and retaining customers. By tracking these metrics and evaluating them, you can figure out which parts of your marketing and sales need improvements, as well as how you can optimize yo
Customer Think
APRIL 11, 2023
Customer Experience (CX) is not a “switch” that companies simply flip to the “on” position. This is not a binary condition, where a firm either is or is not customer-centric.
Nutshell
APRIL 11, 2023
Customer relationship management (CRM) software is one of the most important tools for you to have in your marketing and sales arsenal. It gives you the power to uncover deep insights about your audience so you can drive more revenue. That’s why choosing the right CRM software is so vital. But the question is, how can you do that? How should you go about choosing a CRM?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
APRIL 11, 2023
You’ll have already seen the FCA’s February Dear CEO letter about implementing Consumer Duty. After reviewing the plans of some firms, the regulator reports that while some are making good progress, others are facing significant risks and challenges. A.
Nutshell
APRIL 11, 2023
One of the main features of a customer relationship management (CRM) platform is sales automation. CRMs can automate tasks like: Data importation Data categorization Email marketing Sales reports And more! Of course, your CRM won’t automate all your sales tasks. Your team will also need to perform certain activities in your CRM, and it’s up to you to figure out which ones and how they’ll perform them.
Customer Think
APRIL 11, 2023
It’s springtime, in the Northern hemisphere, and tech stacks are blooming. Zylo, a SaaS management platform that manages over 30 million SaaS licenses for its customers — more $30 billion in SaaS spend under management — just released their 2023.
Nutshell
APRIL 11, 2023
The last thing your business wants is inaccurate data. Customer data can teach you a lot about your audience, giving you a better sense of who they are and what they want. That, in turn, will enable you to significantly improve your sales and marketing efforts. But all that is a moot point if the data in your customer relationship management (CRM) platform isn’t accurate.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
APRIL 11, 2023
Customer Data Platform: The Definition The term Customer Data Platform (CDP) started to gain strength in the mid-2010’s. A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization efforts on all available channels.
Nutshell
APRIL 11, 2023
When you gather customer data, the best thing you can do is put it in a customer relationship management (CRM) platform. A CRM lets you store, organize, and analyze your data so you can use it to improve your sales and marketing efforts. But your CRM data won’t be useful to you if your team struggles to access it. That’s why making data accessible and searchable within your CRM is so important.
Customer Think
APRIL 11, 2023
Last week I spoke about how to get distribution executives to care about customer experience (CX). Now, I’m turning to the related field of manufacturing. Many manufacturing companies also offer distribution, so make sure to review that post, too. This.
Nutshell
APRIL 11, 2023
Data privacy is vital to your customer data strategy for several reasons: Protecting your customer data is essential for protecting your customers Proper data security and privacy measures help establish trust with your customers and improve your reputation You want your data to benefit your business, but you don’t want your competitors to get ahold of it You don’t want malware to infiltrate your data and corrupt it.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
APRIL 11, 2023
Customers dissatisfaction is steadily growing with nearly 70% of consumers reporting they want companies to improve their experiences, according to the 2023 CX and Communications Consumer Insights report. This trend has moved in the wrong direction over the years, nearly doubling since 2019 when 35% of consumers expressed dissatisfaction.
Nutshell
APRIL 11, 2023
A surefire way to get leads to take notice of your company is by creating personalized and targeted campaigns. Targeted marketing and sales campaigns can drive more revenue for your business by directly appealing to your target audience. But how do you create those personalized marketing campaigns in the first place? In this article, we’re giving you three tips on how to personalize campaigns and effectively target your ideal customers using the customer data in your CRM.
Customer Think
APRIL 11, 2023
Final Installment in the Series This ends my four-part series on managing the challenges of living in and leading through VUCA (Volatility, Uncertainty, Complexity, and Ambiguity). If you missed any posts in this series, they begin here. This installme.
Nutshell
APRIL 11, 2023
One of the best online channels for marketing to your audience—as well as for staying in touch with existing customers—is email. With email marketing, you can send people helpful industry info, product recommendations, and more. What’s more is that, with Nutshell, you can do so right from your customer relationship management (CRM) platform —the same place where you store and analyze all your customer data.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Customer Think
APRIL 11, 2023
Last week, I presented Part 1 of an activity that will enable supervisors, managers, and leaders to produce fresh suggestions for how the team can consistently deliver purpose-driven customer service.Part 1 introduced terms to distinguish between actio.
Nutshell
APRIL 11, 2023
Marketing and sales automation is one of the biggest business innovations of the past few decades. You need to draw in new leads and customers, but every second you spend manually performing routine tasks is a second you can’t spend on other projects. With automation, you can have your cake and eat it too. You can set various tasks to happen automatically, ensuring that your marketing and sales are still in good shape while you spend time on other tasks.
Customer Think
APRIL 11, 2023
In today’s highly competitive business landscape, many companies are focused on cutting costs to improve profitability. While cost optimization is important, businesses must be careful when it comes to customer experience (CX), as it can have a significant impact on the lifetime value of customers.
DemandFarm
APRIL 11, 2023
Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively. However, adopting Digital solutions for your Key Account Management process comes with its set of challenges.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Customer Think
APRIL 11, 2023
Back in 2017 when we served on the AI Advisory Committee for Execs In the Know, we wrote an article about the role of artificial intelligence in the future of business. Our article called out, rather presciently, the need for governance, standards, and.
Kainexus
APRIL 11, 2023
At KaiNexus, many of us are excited that Season 3 of the show "Ted Lasso" is here.
Customer Think
APRIL 11, 2023
Leading AI companies will work together to make it easy to create and deploy enterprise-grade LLMs adapted to specific business needs, both for LivePerson and its customers
Strategic Planning and Management Insights
APRIL 11, 2023
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
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