The Center for Sales Strategy
NOVEMBER 14, 2023
Most of us have posted so much on social media, it’s hard to remember it all. But the internet doesn’t forget. When was the last time you did a brand audit of yourself? If you’re a professional in sales or leadership, will your online brand send the message you want?
MDI Training
NOVEMBER 14, 2023
Artificial Intelligence as a Co-Trainer in Leadership Development In a world that is constantly evolving, we at MDI always strive to be at the forefront of finding innovative ways to promote and sustainably improve leadership development. Our collaboration with the MDI AI co-trainer “AICo” represents an exciting step in this direction. This ongoing experiment allows us to explore the role of artificial intelligence in leadership development and understand its impact on our participan
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Hubspot Sales
NOVEMBER 14, 2023
Did you know NASA plans to build houses on the moon by 2040 ? This means that in 17 years, you might be selling space voyages. Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) and more about how we'll sell them. This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years.
SBI Growth
NOVEMBER 14, 2023
Some of the research that SBI has done this year highlights a trend of sales cycles getting longer and deal sizes getting smaller. This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023. With the rising difficulty in pursuing new logo acquisitions, many CEOs are choosing to go back to their existing customer base in 2024.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
NOVEMBER 14, 2023
This makes two movie posts in a row! Last week I used Sound of Freedom to illustrate that companies don’t know what they don’t know about sales. This week I’m using GameStop: Rise of the Players because of how the movie allows me to contrast the best and worst salespeople.
Zendesk
NOVEMBER 14, 2023
Recent years have brought to light the important role employee experience (EX) plays in a company’s success. According to a study by Harvard Business Review , a company can increase its revenue by 50 percent by improving its employee experience. In our 2023 Employee Experience Trends Report , 79 percent of EX professionals said that EX will be a higher priority within the next 12 months.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Brooks Group
NOVEMBER 14, 2023
What is a sales strategy? It’s a long range plan for reaching a goal. But knowing whether you’re moving in the right direction is easier said than done. Every sales leader understands there are pitfalls to building a sales strategy. Many sales teams engage in activities that are working against them, without even realizing it. This post walks you through the four pitfalls of sales strategy and provides best practices to avoid them.
Strategic Communications
NOVEMBER 14, 2023
Generative AI (ChatGPT is one popular example) holds a lot of promise for researchers and content creators of all kinds, but it may also pose some risks that have not yet been fully explored, such as the risk of copyright infringement. As an AI tool crawls the internet and digital sources for information to respond to users’ queries, the information that’s pulled often belongs to other content creators.
MDI Training
NOVEMBER 14, 2023
Exploring the Influence of AI on Leadership Roles: Learn more about the ongoing ChatGPT experiment by MDI CEO Gunther Fürstberger In a ChatGPT experiment, our CEO Gunther Fürstberger tried to test the boundaries between artificial intelligence and humans. He asked himself and ChatGPT the same questions to determine the differences. Read this blog post to see the results.
Customer Think
NOVEMBER 14, 2023
Listen to Podcast. Today’s interview is with Juliette Powell and Art Kleiner. Juliette is an author, entrepreneur, technologist, and strategist, who works at the intersection of culture, data science, and ethics and Art is a writer, editor, consultant/facilitator and entrepreneur with a background in technology, business culture, scenario thinking and organizational learning.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SmartKarrot
NOVEMBER 14, 2023
In the intricate tapestry of business success, the seamless collaboration between Sales and Customer Success emerges as a key determinant of long-term customer satisfaction and retention. As someone deeply entrenched in the world of customer success, I, Shruthi Sharma, believe that the synergy between these two functions is not just beneficial; it is indispensable.
Customer Think
NOVEMBER 14, 2023
Source: “The CMO Survey” (Christine Moorman, 2023) (This month’s Research Round-Up is devoted entirely to the Fall 2023 edition of “The CMO Survey.” This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.
Customer Think
NOVEMBER 14, 2023
With all the buzz around artificial intelligence (AI), many contact center leaders feel like they’re already falling behind with AI adoption. Implementing any new technology is daunting, and when it comes to AI, the pace at which it is developing can leave even the most innovative customer experience organizations racing to catch up.
Customer Think
NOVEMBER 14, 2023
Adds industry-leading capabilities to Acquia's open digital experience platform for building, managing, and delivering optimized and inclusive website experiences
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
NOVEMBER 14, 2023
Expands industry-leading digital experience platform (DXP), enabling marketers to create more productive digital journeys for all users
Customer Think
NOVEMBER 14, 2023
The News A lot is going on in the SAPverse during October and the early days of November 2023.
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