Tue.Feb 13, 2024

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Go-to-Market Planning for 2024: Laying the Groundwork for Growth

SBI Growth

The slowdown in corporate spending due to economic and geopolitical uncertainties has prompted many companies to rethink their growth strategies for the near and distant future.

Marketing 126
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Three Cold Email Templates that Generate Meetings, Not Spam Complaints

Customer Think

We’ve all had that neighbor. They’re the one you avoid when taking out the trash or collecting the mail because if you don’t, you’re in for it: the dreaded half-hour update on their prize-winning Schnauzer, a deep dive into their latest hobby, or the most recent gossip on their entire extended family.

Meetings 116
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The Power of Saying No: 12 Lessons on Setting Boundaries

The Center for Sales Strategy

We've all felt the guilt and anxiety that comes from overcommitting or saying yes when we really wanted to say no. Whether due to pressure from others, difficulty setting boundaries, or problems prioritizing self-care, many of us end up overloaded, overwhelmed, and stretched too thin. In her book " The Power of Saying No ," organizational psychologist Dr.

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EQ in Customer Service (10 Ways to Apply It)

Customer Think

Imagine the frustration when a customer service interaction takes a turn for the worse. Tension spikes, tempers flare, and by the end, everyone feels exhausted and frustrated.

75
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Turn Your SKO into Year-Long Sales Success

Revegy

The sales kickoff meeting also known as, SKO, is much more than a routine annual gathering; it’s the vital catalyst that ignites a year of sales success. However, the challenge often lies in harnessing the energy and strategies from your SKO meeting in a way that doesn’t just ignite a fleeting spark but rather fuels […] The post How to Turn Your SKO into Year-Long Sales Success appeared first on Revegy.

Sales 59
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Example of a Bad Customer Service Recovery

Customer Think

A True Story to Understand the Importance of Service Recovery For confidentiality reasons the names of the airlines company have been changed to X and Y. Recently, I traveled with my wife to Vietnam with a company X in Business class. I have nothing to say about the service on board; it was excellent.

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The Power of the Heart and Head in Leadership

Customer Think

In leadership, it is crucial to understand the power of both the heart and the head. Every decision, every strategy, and every argument should be grounded in a combination of rational thinking and emotional connection.

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B2B Predictive Analytics – Successful Data Management

QYMATIX

How to make data work for your B2B sales team while avoiding common pitfalls in data management We can associate power with strength, force and influence, but also with destruction and violence – the typical two sides of a coin. Sayings like “data is the new oil” or “data is a valuable asset” are on everyone’s lips in the age of Big Data. These statements might hide a profound truth, nevertheless.

B2B 52
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You Had One Job!

Customer Think

Design Error I’m in the doghouse. Mrs Lawther asked me to do the washing whilst she was out. As I am a modern man and expect to do my bit, I was happy to comply with the request. Unfortunately, there was a complication. The washing included my wife’s very chic and expensive dress.

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B2B Predictive Analytics – Successful Data Management

QYMATIX

How to make data work for your B2B sales team while avoiding common pitfalls in data management We can associate power with strength, force and influence, but also with destruction and violence – the typical two sides of a coin. Sayings like “data is the new oil” or “data is a valuable asset” are on everyone’s lips in the age of Big Data. These statements might hide a profound truth, nevertheless.

B2B 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Glassbox Ushers in the Next Era of Customer Feedback Management with AI-Powered Voice of the Silent Solution

Customer Think

New approach closes the feedback gap facing traditional Voice of the Customer (VoC) programs by analyzing 100% of digital customer experiences

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How to Write a Team Vision Statement [Template Included]

CMOE

A vision statement is a guide for your team’s goals, aspirations, and intentions. It provides direction and insights into: Where the team is headed in the future A clear picture of being in a better place What success and what winning looks like for the team Writing a vision statement is a powerful and effective way to create shared purpose, provide direction, and promote accountability among your team members.

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Imposter Syndrome

Customer Think

Premise: One of the things that I have experienced myself and heard from many other leaders is the feeling of being an imposter. Everyone of us at some point in time, have felt the feeling of being an imposter.

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13 Emails Every Distributor Should Send

Sales Management Plus -- SMP

SMP is a powerful distribution CRM system that can help streamline your sales and marketing efforts. One of the ways it does this is by allowing you to create templates for common and recurring emails. This not only saves time but also ensures consistency and professionalism in your communication. Get Your Templates For Free We’re giving these email templates away for free.

CRM 52
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Mastering Ecommerce Consumer Segmentation

Customer Think

In the ever-evolving landscape of ecommerce, understanding your audience is no longer just important—it’s essential. With nearly every business vying for consumer attention, the key to standing out lies in personalized experiences tailored to individual preferences.

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How to write a customer apology letter: 25 templates + examples

Zendesk

So, you messed up. Whether you had an off day and delivered a subpar customer experience (CX) , the product didn’t ship on time, or a billing error occurred, a sincere apology can be the olive branch that jump-starts customer loyalty. You don’t need to overthink it—we’ve got you covered with 25 customer apology letter templates so you can swiftly say “I’m sorry” and start delivering a solution.

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GenAI: What’s Trust Gotta Do with It?

Customer Think

In 1984 the Queen of Rock, Tina Turner, recorded What’s Love Got to Do with It for her album Private Dancer. As you can easily guess, this is the inspiration for this article’s title. My topic? Well, I am not into music criticism but industry analysis, which involves thinking about the impact of recent events.

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How to Choose the Best Business Reporting Software for Your Organization

ClearPoint Strategy

Learn how to choose the best business reporting software for your organization's success with our guide, enhancing data analysis and strategy.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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From Transaction to Interaction: A New Era of Customer Success and Experience

Customer Think

Few matches truly seem to be made in heaven, but in business, the journey from simply being a vendor to becoming a true partner represents a profound shift. In Software-as-a-Service (SaaS), this transition goes beyond traditional business transactions, fostering deeper, more collaborative customer relationships.

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Shareholder vs Stakeholder: What's the Difference?

Hubspot Sales

A wide range of people can impact or influence a business‘s operations, corporate governance, goal-setting, and other key elements that dictate its performance — and keeping track of who’s who in all of that can be tricky. One of the big questions on that front is, “What's a shareholder versus a stakeholder?” It‘s a topic that can trip anyone up, and as you explore each concept more in-depth, you’ll find that there are a lot of layers to each subject.

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[Book Review] “Escape from Model Land” by Erica Thompson

Customer Think

Source: Basic Books Predictive mathematical models touch our lives virtually every day. Every weather forecast we watch, hear, or read is formulated based on multiple atmospheric models. And that’s just one example. Predictive models have also become an integral part of modern marketing.

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(3:42 Video) “Recognition’s Role: Cultivating a Culture of Appreciation”

Customer Think

In this 3:42 video, Rika Cuff discusses and shares her strategies for fostering a culture of recognition within organizations. She emphasizes the importance of consistency and accountability, highlighting the power of recognizing and appreciating the efforts of team members.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Master the Art of Language: How to Transform Other People’s Opinion of You

Customer Think

Listen to the podcast: Let’s begin this week’s issue with a test. I am going to share a British idiom, and you are going to determine what it means. It’s simple enough, yes? We will be on the honor system, so score yourself as you go along. British Idioms: Then, “Bob’s your uncle.

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Vendors Don’t Care About Customers Anymore

Customer Think

I’m writing to complain about vendors – more specifically, the way they’re engaging with customers these days. They seem to forget that we’re the ones paying their salaries; one of the ways to exhibit their commitment to us is by making themselves available.

49
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TCS Joins Conga’s Elevated Partnership Program to Help Clients Transform Revenue Lifecycle Management

Customer Think

Tata Consultancy Services is the inaugural partner in this program, which will combine its deep industry knowledge and advisory services with Conga's innovative Revenue Lifecycle Management solutions

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Algolia Turbocharges Al-Futtaim Group’s Search Performance and Consumer Experience

Customer Think

AI-powered search capabilities boost global retailer's search revenue by over 220%, conversion rate by over 40%

Retail 49
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.