Red Star Kim

SEPTEMBER 7, 2023

I regularly scan the media for information relevant to professional services benchmarks and market updates. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. Professional Services – A benchmark for 2023 An interesting report commissioned by Unit4 (the SaaS ERP provider) looks at trends in the professional services market (PSM) across Euro

Marketing 130

Marketing Financial Services B2B Media 130

Kainexus

SEPTEMBER 7, 2023

Lean technology, often called " Lean software " or "Lean management software," is a category of applications and lean manufacturing tools designed to support and facilitate Lean principles within any organization dedicated to operational excellence. These solutions help organizations streamline operations, reduce waste, improve efficiency, and ultimately deliver higher-quality products while minimizing costs.

Organization 92

Organization Manufacturing Facilitation Software 92

Customer Think

SEPTEMBER 7, 2023

The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year.Marketing planning processes vary considerably across companies. The planning process in large enterprises can be quit.

Marketing 69

Marketing B2B Digitalization 69

Brooks Group

SEPTEMBER 7, 2023

I was once interviewed by a company that wanted me to start a new business unit. Before I accepted, I asked what type of development team would be building the new products critical for the unit’s success. The hiring manager said, “As soon as you get the orders, we can negotiate what type of development team you’ll have supporting you.” Clearly, this company was not all-in on its new business focus.

Account Management 52

Account Management Management Account Planning Sales 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

SEPTEMBER 7, 2023

In the hopes of inspiring companies all over the world to make that transition into a bright and shiny diamond, The post Three things we can learn from Patagonia’s customer culture appeared first on Steven Van Belleghem.

Customer Experience 66

Customer Experience 66

Apptivo

SEPTEMBER 7, 2023

1. Why Mobilе CRM is gaining significant prominеncе? 2. What arе thе factors to considеr whеn choosing thе mobilе CRM for your businеss? 3. How Mobilе CRM bеnеfits businеssеs today? 4. Transform your business with Apptivo In thе fast-pacеd world of businеss, Customеr Rеlationship Managеmеnt (CRM) has bеcomе a crucial tool for organizations of all sizеs.

CRM 52

CRM Logistics Supply Chain Manufacturing 52

Strategic Planning and Management Insights

SEPTEMBER 7, 2023

Explore the profound role of adaptive strategy in shaping the longevity of an iconic company like DuPont with Emergent Approach author Peter Compo.

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Customer Think

SEPTEMBER 7, 2023

Business is about making money, so making sales is the fundamental process for producing income. The success of every business is dependent on getting and retaining customers who provide the necessary revenue.

Sales 59

Sales Leadership 59

ReviewTrackers

SEPTEMBER 7, 2023

It’s common knowledge that testimonials are important for any business, and it’s because they provide three major benefits: Increased online conversions Improved SEO performance Establishes social proof However, it’s not enough to just talk about these benefits, which is why we’re adding some real-world examples to give you an idea of how testimonials can have a positive impact on customers.

Decision-making 49

Decision-making Customer Experience Marketing Sales 49

Customer Think

SEPTEMBER 7, 2023

Do you want to add the power of automation to your business? Explore OpenAI models and industry-specific AI solutions like chatbots and virtual assistants today! Get a complete guide on using natural language processing software for content generation and automation now!

Artificial Intelligence 59

Artificial Intelligence Software Software 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

LinkedFusion

SEPTEMBER 7, 2023

If you are using the basic LinkedIn version and want to upgrade your LinkedIn, then have landed at the right page. LinkedIn is the largest networking platform for working professionals. Using a regular LinkedIn plan at the initial stage for getting used to the platform is right. But for LinkedIn lead generation it’s best to subscribe for premium plans that LinkedIn provides. 44% of LinkedIn user take home more than $75,000 per year, which is above the national median in the US.

Small Business 52

Small Business Advertising Facilitation Publishing 52

Customer Think

SEPTEMBER 7, 2023

In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace customer-centric practices. Numerous barriers can hinder the journey toward customer-centricity, impacting both customer satisfaction and long-term business success.

Customer Experience 65

Customer Experience Leadership 65

Customer Think

SEPTEMBER 7, 2023

Salesforce Admins can now leverage artificial intelligence to remove technical debt, optimize security, improve compliance, increase productivity, and lower the cost org ownership

Artificial Intelligence 61

Artificial Intelligence Management 61

Customer Think

SEPTEMBER 7, 2023

In today’s dynamic business landscape, the significance of customer experience (CX) looms large. Organizations worldwide recognize that comprehending and enhancing CX is pivotal for fostering lasting relationships, nurturing loyalty, and achieving overall business success. Customer experience metrics function as the guiding compass, steering companies toward the right strategies.

Customer Experience 80

Customer Experience Decision-making Organization 80

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

SEPTEMBER 7, 2023

CX and brand work (and writings) almost always focus on B2C. The reason is quite simple: it’s easier. B2C companies typically have far more customers, so it’s less difficult to collect sufficient data that is statistically reliable.

B2C 72

B2C B2B Customer Experience 72

Customer Think

SEPTEMBER 7, 2023

Today’s fast-paced & tech-driven business landscape requires organizations to stay ahead of the competition with a keen focus on innovation & efficiency. One transformative thing that has emerged as a catalyst for business growth can be referred to as Digital Product Engineering.

Digitalization 49

Digitalization Strategic Thinking Innovation Business Growth 49

Customer Think

SEPTEMBER 7, 2023

Conversion rate optimization (CRO) promises to improve the effectiveness of landing pages, websites, and other opportunities for customer interaction. But how expensive is this strategy to practice? And how do you make sure it remains cost effective?

Digitalization 59

Digitalization Marketing 59

Customer Think

SEPTEMBER 7, 2023

With its first wave of features, Cordial AI offers a glimpse into the future of limitless creative possibilities and predictive insights for brands

Marketing 59

Marketing 59

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing