Red Star Kim

AUGUST 14, 2023

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. They engaged in writing exercises. And reviewed the copy of professional services firms. They created their own writing checklist – how to plan, write and review. Persuasive writing convinces the reader of a particular point.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Software Sales Guru

AUGUST 14, 2023

Pain Drives Sales We’ve all heard the advice to focus on a customer’s pain points, but I recently had an experience that drove the point home for me. I was in a Pilates class and realized that everyone in the class, including the instructor, had started Pilates to recover from an injury. I had been hearing about the value of Pilates for years, but like.

Sales 130

Sales Software Software 130

Hubspot Sales

AUGUST 14, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Salespeople frequently undermine their chance of winning sales when they allow value leaks — instances where your email, proposal, word choice, presentation, or body language diminishes the perceived value of your solution — to creep into their sales processes.

Negotiation 120

Negotiation Value Proposition Meetings Procurement 120

The Center for Sales Strategy

AUGUST 14, 2023

A few years ago, the idea of hiring a candidate without an in-person meeting seemed ridiculous. Since hiring the right person is vital to a team's success, the idea of not being in the same room, shaking hands, and making an in-person connection was, at best, a last resort and, at worst, unthinkable. But whether you embraced video conferencing or were dragged into it kicking and screaming, over the last three years we have developed the technology, know-how, and experience to conduct most intera

Meetings 86

Meetings Sales 86

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

The Great Game of Business

AUGUST 14, 2023

The healthcare industry is in high demand, yet many providers face challenges with staffing levels and burnout. Business coaching can help!

Healthcare 69

Healthcare 69

ACT

AUGUST 14, 2023

Did you know 346,000 new businesses were formed in the US in the third quarter of 2022? That’s a significant jump from 227,000 new business starts in Q2 2020. This means your small business will likely face stiff competition. How do you overcome it? Better customer experience (CX). A top-notch purchase experience helps you build a strong customer base or community of loyal customers who will make repeat purchases.

Customer Experience 52

Customer Experience Marketing Small Business CRM 52

Envisio

AUGUST 14, 2023

Developing Modern Municipal Government Performance Measures Developing key performance measures in government is an essential part of strategic plan implementation, effective service delivery, the successful roll-out of new initiatives, and ensuring the core functions of local government are running smoothly. When scoped correctly, performance measures can be the compass that guides your local government towards large-scale strategic accomplishments and positive community outcomes.

Government 52

Government Energy and Utilities Cybersecurity Insurance 52

Sales Outcomes

AUGUST 14, 2023

If you are a salesperson or sales leader and aren’t doing this, you’re missing an opportunity to improve sales performance. Most salespeople and sales leaders don’t review recordings and transcripts of virtual sales calls, so they aren’t able to provide or receive coaching for one of the essential sales motions – engaging with prospects and customers.

Value Proposition 52

Value Proposition Sales Meetings Prioritization 52

QYMATIX

AUGUST 14, 2023

Creating and using sales forecasts is essential for any B2B company. It is also one of the most important tasks for sales managers who use sales forecasts for sales planning and strategy. There are many ways to create sales forecasts. From sales rep surveys and estimates of future sales to rule-based Excel calculations or business intelligence applications.

Artificial Intelligence 40

Artificial Intelligence B2B Sales Sales Analytics 40

Customer Think

AUGUST 14, 2023

Expands platform to meet customer demand for tech consolidation and revenue acceleration

Leadership 52

Leadership Meetings 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B