Sat.Nov 18, 2023 - Fri.Nov 24, 2023

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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion. Why Account Management Matters In sales, closing deals and prospecting often steal the spotlight from account management and customer retention.

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6 Easy AI Tricks for Busy Account Executives

Hubspot Sales

In the ever-evolving world of sales, account executives play a crucial role in nurturing leads and closing deals. As technology continues to advance, AI has emerged as a game-changer for sales professionals, offering numerous ways to enhance productivity and drive better results. In fact, our recent State of Sales research found that 54% of global sales employees say AI has made it easier for them to stay ahead of their competition.

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Lean Six Sigma: Definition, Principles, and Benefits | KaiNexus

Kainexus

In a world where efficiency is the lifeblood of success and waste is the silent killer of profits, there exists a methodology that promises to transform businesses and organizations into lean, mean, profit-producing machines. Imagine a system that combines the precision of a surgeon's scalpel with the power of a sledgehammer, aiming to eliminate errors, reduce costs, and maximize quality.

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Enhancing or Replacing? Navigating the Future of Alliance Management with AI

Peter Simoons

Alliance management is a critical function that builds and maintains successful long-term partnerships between organisations. As an Alliance Manager , you juggle multiple tasks, from contract negotiation to cross-team communication and project tracking. Could Artificial Intelligence (AI) be a game-changer in making your job not just easier, but also more effective?

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Avoid Having Too Much on Your Plate

Nimble Business Success

This Thanksgiving, at Nimble, we’re serving up a feast of productivity insights in an effort to show you How to Avoid Having Too Much on Your Plate. As we gather around the table to celebrate gratitude, we’re dishing out invaluable tips to express our thankfulness to our audience. We reached out to several industry leaders […] The post How to Avoid Having Too Much on Your Plate appeared first on Nimble Blog.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource.

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Introducing Nutshell’s Email Report

Nutshell

Email templates are one of the best ways to make your outreach more efficient, keep your messages consistent across your team, and improve outreach effectiveness over time. That’s why we’re excited to introduce a new email report that will give you insight into the types of emails your team is sending and how many emails each team and user is sending.

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24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook

Customer Think

Customers’ prosperity is your path to prosperity. For your solutions serving their needs, their funding serves the needs of employees, partners, and investors. Inversely, customers’ hardships (lack of prosperity) are extra costs for you, either to resolve their issues or to expand sales with new customers.

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Manage EBITDA, But Don’t Neglect Commercial Productivity auto publish testing

SBI Growth

The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends. But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets. Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here.

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4 Steps to Achieving Sales Goals by Setting Subgoals

Sales Readiness Group

Success in sales demands more than a distant target. It requires a clear roadmap and smaller victories along the way, or, in other words, subgoals. Let’s explore what subgoals are, their role in achieving your sales targets more effectively, and how a 4-step framework can help you manage your team’s performance.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Reimaging Leadership in a Hybrid World

The Center for Sales Strategy

How we work and live has changed in unprecedented ways over the last few years. We have experienced both the benefits and the challenges of remote, hybrid, and return-to-office work models, and most have strong opinions and preferences on the subject.

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Why Should You Join a Peer Advisory Group? 7 Reasons Why These Groups Can Elevate Your Growth

The Great Game of Business

Everyone has had a peer advisory group at some time in their lives. It was just relatively informal. As children and teenagers, an informal peer advisory group consisted of closest friends, BFFs, classmates, parents, and maybe a mentor who took you under their wing.

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How to create better business outcomes through CX design

Customer Think

Article source: [link] Design everything from the customer back or customers won’t come back for anything Get your CX design right and the link with better business outcomes should be visible from space. Crafted and managed design directly impacts customer behaviour, loyalty, lifetime value, retention and, consequently, the bottom line.

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5 Ways Sales Teams Can Use AI to Sell Into New Industries, According Eternal Works' CEO

Hubspot Sales

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Clients aren’t buying like they used to. AI and the pandemic threw a wrench in the typical sales funnel that companies have now realized is too outdated to consistently bring in the profits they want to see. That’s why branching into new territory is more important than ever.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Navigating the Sales Landscape: Striking the Balance Between Professionalism and Applying Pressure

The Center for Sales Strategy

In the dynamic world of sales, striking a balance between professionalism and pressure is a delicate art. While closing deals is the goal, maintaining professionalism is crucial for building lasting relationships and fostering trust with potential customers. Here are some best practices to help you move sales forward without crossing the line into pushiness.

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Why CMOs Need Impactful Storytelling in Board Meetings

SBI Growth

Driving impact as a marketing leader is often not as easily quantifiable as compared to Sales, making it all the more important for marketing leaders to tell a compelling story when presenting to the Board. This set the tone for the conversations that took place at SBI’s Chief Marketing Officer (CMO) Growth Forum, a dynamic roundtable session between SBI and a group of invited marketing leaders.

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The Psychology of Customer Loyalty: 8 Strategies Backed by Behavioral Science

Customer Think

In business, customer loyalty is the backbone of profitability. That’s why every business owner should strive to create a group of returning loyal customers. The key to gaining customer loyalty? Customers need to feel an emotional connection to your products and business as a whole.

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. It's not that new or hard to access. What's this magic tool? It's a CRM (or Customer Relationship Management Platform). If you're in sales, this result shouldn't be a big surprise.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Introducing Competitor Website Insights With CompetitorIQ

Nutshell

In the digital arena, staying ahead isn’t just an advantage—it’s a necessity. That’s why we’re thrilled to introduce CompetitorIQ, your ticket to unlocking insights that supercharge your website’s performance. And it’s available in early access for free for every Nutshell customer! Get started with CompetitorIQ Click below to go to CompetitorIQ and start unlocking insights that help you stay ahead of the competition online.

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What Is Continuous Flow Manufacturing? + Keys to Success | Kainexus

Kainexus

Imagine a world where every production process flows seamlessly, like a well-orchestrated symphony, eliminating bottlenecks and delays. This is the world of continuous flow manufacturing, a revolutionary approach that has left an indelible mark on the industrial landscape. Continuous manufacturing isn't just a process; it's a mindset that challenges the status quo and drives organizations to redefine what's possible.

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10 Must-Haves for Your Next Creative Brief

Customer Think

A good creative brief is the foundation for an effective marketing campaign. In the face of deadlines, however, and at the normal, torrid pace of modern marketing, creative briefs are often viewed as an extra step, an annoyance, and an unnecessary obstacle to getting content in market. Why are briefs so important? One word: alignment.

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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot Sales

You walk into a coffee shop where you’re a regular. When you go up to the counter, a barista greets you and asks if you want your usual order. This personalized touch makes you feel valued and leaves a lasting impression. Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued?

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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24 of the Best AI Art Generators Available

Nutshell

With constant improvements in artificial intelligence (AI), there are new tools available for businesses to use. One of the main innovations is AI art generators, which allow you to create images and art for your website without designing it yourself. If you want to make your online content more visually appealing while minimizing your workload, AI can be a great choice to help your business.

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TEST Webhooks

Arpedio

← Back to case studies What is the primary focus of ARPEDIO's Account Management solution? Streamlining client account strategies and improving long-term relationship management natively in Salesforce Managing Santa's list of who's naughty or nice Coordinating the delivery of Christmas stockings globally First name Last name Company Work email By submitting this form I agree to ARPEDIO's privacy policy and to receive marketing communications regarding products, services and events.

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How this construction company became a Shining Diamond in customer experience

Customer Think

If there is one sector where there is still room to grow in terms of customer focus, it surely is the construction sector. I do not know what your experience is with construction companies, but mine is not terribly positive. How often are appointments to build or repair something cancelled at the last minute?

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CRM Optimization: How to Get the Most Out of Your Customer Data [According to Experts]

Hubspot Sales

Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. However, merely having a CRM isn't enough. To truly unlock its potential and maximize its impact, businesses need to optimize their CRM strategies.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Crafting Strategy: The Visual Storytelling Advantage

AchieveIt

As one of his mentors once said, major in the academic, not the technique. Gary Comerford , a Transformation Strategist, followed that advice closely. Instead of the usual map consisting of business schools, his atypical journey into the world of strategy and alignment began with George Mason University’s art school. Throughout his studies in fine arts, Gary found a passion for storytelling.

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Unlock Business Potential with Effective Stakeholder Mapping?

Arpedio

Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping. Understanding your stakeholders and their interests can be instrumental in unlocking new opportunities and driving business growth.

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How to Increase Customer Satisfaction With the Right Amount of Hand-Holding

Customer Think

Every business loves a happy customer. But I’ve found that it’s really easy to equate a quiet customer with a happy one, even though they can be two very different things. They aren’t mutually exclusive. On the contrary, a happy customer can often use a product or service in quiet anonymity.

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Companies That Stand the Test of Time: What Does It Take?

Strategic Communications

Vinyl records. Audiotapes. Typewriters. Carbon paper. That white stuff that Mike Nesmith’s mom invented that we used to use to correct typing errors. Rotary phones. The Post Office (well, not yet…). Look back over the past 10, 20 or 50 years, and you’ll find countless examples of products and services that simply no longer exist — or that have morphed into something else.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.