Account Management Skills

DECEMBER 6, 2023

Agency owners tell me they’re frustrated because their existing client accounts aren’t growing. They know there’s a lot more value they could bring to current clients in the form of: Offering more ideas to help their clients’ businesses grow Suggesting more agency services to support the clients’ strategy Seeking ways to help other areas of the clients’ organisation But their account managers either aren’t doing anything about it – or aren’t doing it consistently.

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Account Management Management Client Relationships Leadership 52

Account Manager Tips

DECEMBER 4, 2023

Tired of pushy sales tactics? Forget closing deals, start opening relationships. Learn the organic sales method that leads to effortless growth for key accounts.

Key Account Management 200

Key Account Management Account Management Management Organization 200

Arpedio

DECEMBER 4, 2023

Measuring the Success of Account-Based Selling Explore the ARPEDIO platform ← Back to blog Account-based selling (ABS) is becoming increasingly popular in the B2B software industry as it allows businesses to target specific high-value accounts and personalize their marketing and sales efforts. But how can you measure the success of your account-based selling campaigns?

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Decision-making Prioritization Media Marketing 52

Insightly

DECEMBER 6, 2023

Underdogs sometimes win I love underdog stories, and one of my favorites is now on FX and Hulu. The series, Welcome to Wrexham , is a documentary of sorts set around the small town in the north of Wales, Wrexham and their local soccer (English Football) club. The town has a history of economic set-backs, a coal mining disaster, but also many glory years of football.

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Marketing Value Proposition CRM B2B 40

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Account Management Skills

DECEMBER 7, 2023

Agency owners often tell me their account managers aren’t leading client meetings confidently. I hear things like their team are: “Sitting back and letting the client lead” “Not building rapport” “Not asking enough questions” “Unprepared and unconfident” “Lacking presence” But like every other task the account manager undertakes, you can’t just expect account managers to ‘know’ how to lead meetings if: The agency hasn’t provided any guidance and ‘dos and don’ts’ (or has an internal client servic

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Account Management Meetings Management Suppliers 52

Jermaine Edwards

DECEMBER 6, 2023

Is trust at an all time low around the world? If you were to read some of the findings from Edelman’s trust barometer you might become depressed. I’m not that much of a pessimist. In fact, I take the position of behavioral economist Dan Ariely that we can find moments of trust in everyday interactions if we’re willing to look for it. Despite this we can’t ignore that today more than any time in history our products and services are exposed to scrutiny, comparison, commodity and competition.

Emotional Intelligence 130

Emotional Intelligence Client Relationships Key Account Management Negotiation 130

Sales Readiness Group

DECEMBER 3, 2023

As buying behaviors continue to change, so does the market. To stay competitive, organizations need to find ways to maximize their current opportunities and generate new ones. In this article, we will introduce 5 ways to increase sales performance in 2024 and help your team surpass last year’s figures.

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Sales Organization Marketing Sales Management 116

Account Manager Tips

DECEMBER 4, 2023

Tired of pushy sales tactics? Forget closing deals, start opening relationships. Learn the organic sales method that leads to effortless growth for key accounts.

Key Account Management 100

Key Account Management Account Management Management Organization 100

Hubspot Sales

DECEMBER 7, 2023

It’s here, the biggest sales quarter of the year. The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Q4 sales are often the most lucrative of the year, but successful sales don’t come simply because of the season. Sales professionals who are doing their best work in Q4 are executing their sales processes to perfection.

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Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. It was on budget day so those from accountancy and tax practices had a lot going on. These sessions are experiential – with much use of social learning so many insights are generated during group discussions. Proactive marketing and business development executives – CRM, internal engagement and career insights.

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CRM Marketing Interpersonal Skills Client Relationships 130

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

DECEMBER 4, 2023

We all know empirically, the truth and power of words in life. A quick Google search will reveal dozens of blogs, companies, and social media posts espousing the benefits of positive affirmations, and the power of positive and encouraging words.

Customer Experience 109

Customer Experience Media 109

MDI Training

DECEMBER 4, 2023

Advancing AI Integration at UNIQA: A Future Focus Do you prefer to listen to this article? Click below to access our AI-generated version of this blog article! Advancing AI Integration at UNIQA: A Future Focus Iris Brachmeier , Group Chief People Officer of UNIQA Insurance Group AG since August 2023 and therefore responsible for international HR , provides insights into the company’s groundbreaking transformation up to 2025 in an interview with our colleague Melanie Holzner.

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Artificial Intelligence Digital Transformation Leadership Digitalization 105

Nutshell

DECEMBER 7, 2023

Generative artificial intelligence (AI) has been the talk of the town this year for its potential to transform entire industries. One way to harness the power of artificial intelligence is by implementing AI productivity tools. AI promotes productivity by analyzing data, generating new ideas, and saving time through automation. In this article, we’ll explain how artificial intelligence software can enhance productivity and provide a comprehensive list of the best AI productivity tools.

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Artificial Intelligence Software Software Meetings 100

Hubspot Sales

DECEMBER 5, 2023

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent. We've entered, what I call, "The Age of the AI-powered buyer." In this post, we’ll dig into the data to help you prepare for one of the most disruptive shifts we’ve seen in years.

Decision-making 101

Decision-making Sales Prioritization 101

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

The Center for Sales Strategy

DECEMBER 4, 2023

There are four key performance indicators I recommend everyone keep a weekly focus on. If you are a manager who does weekly individual focus meetings with your AE's or if you are a manager managing managers, these four things will help you keep the focus of the individual and the team on things that are crucial in moving the needle. These four essential metrics will tell you if you are on track for success.

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Sales Management Management Meetings Sales 96

MDI Training

DECEMBER 4, 2023

AI-Enhanced Leadership: Maximizing Potential with Intelligent Tools Let’s also take a closer look at Ai vs. human – Who has more charisma in today’s world? Do you prefer to listen to this article? Click below to access our AI-generated version of this blog article! AI-Enhanced Leadership: Maximizing Potential with Intelligent Tools The integration of artificial intelligence (AI) into the world of work presents new challenges and opportunities for leadership development.

Leadership 104

Leadership Artificial Intelligence Digital Transformation Digitalization 104

Vantage Partners

DECEMBER 7, 2023

No account leader in a professional services firm ever relished the prospect of talking to a client about a scope overrun. There is often a temptation to avoid the conversation and simply suck it up, rationalizing it’s better for the relationship and for future business. Some firms try to rectify the situation by creating fairly strong disincentives for write-offs, which only serves to put partners, MDs, and others responsible for account growth and health firmly between a rock and a hard place.

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Account Growth Client Relationships Management Sales 83

The Great Game of Business

DECEMBER 8, 2023

In the fast-paced world of modern business, adaptability and innovation are key to staying competitive. Organizations must invest in their most valuable asset to thrive in this environment: their employees. Learning and development (L&D) programs are one of the main driving forces behind employee growth and, in turn, organizational success.

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Innovation Organization 97

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

The Center for Sales Strategy

DECEMBER 6, 2023

B2B (business-to-business) sales often involve multiple decision-makers within a buying committee. This can make it challenging for salespeople to identify the true decision-makers and effectively navigate the sales process. This blog post provides insights and strategies for sales professionals to successfully navigate buying committees and identify the key decision-makers who hold the power to approve or reject their deals.

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Decision-making B2B Sales 82

Force Management

DECEMBER 6, 2023

This month, the Revenue Builders podcast features conversations with some truly inspiring leaders. In their discussions with John Kaplan and John McMahon, these leaders shared stories of leading and scaling some of the most influential sales organizations of our time. They didn't always get it right on the first try, but now their lessons can be yours too.

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Publishing Leadership Organization Sales 87

Sales Gravy

DECEMBER 4, 2023

On this episode of the Sales Gravy Podcast, I dive into part two of my conversation with sales leadership expert Mike Weinberg on what new sales managers need to do to get off to a successful start. The information in this episode is so good that you'll want to listen twice and take good notes. Navigating the Challenges of Being a New Sales Manager The episode kicks off with an engaging story from Jeb Blount about his early days in sales leadership.

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Sales Management Management Sales Leadership Leadership 86

Customer Think

DECEMBER 8, 2023

Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. Precedents for this approach include fitness, student performance, and most things in life. For example, in fitness, instead of miracle pills or constant weighing or Spanx®, it’s best to focus on calories eaten, calories burned, and mindset/stress management.

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Management Customer Experience Leadership 83

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation

The Center for Sales Strategy

DECEMBER 5, 2023

In sales, nailing down your customers' pain points is key to sealing the deal. As we enter 2024, it's crucial to stay on top of the game by tackling the sales challenges that will pop up in the coming year. Whether you're dealing with price objections, trying to build trust in your brand, or struggling to connect with decision-makers, facing these issues head-on can make a difference in your sales success.

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Decision-making Sales 80

The Great Game of Business

DECEMBER 6, 2023

In sports, championships are not won under the bright cameras in front of thousands of screaming fans. They are won after months of hard work and practice, and only after premier athletes spend a decade honing their craft.

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Hubspot Sales

DECEMBER 4, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to an amicable, productive resolution, that’s just not how things work.

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Sales Stakeholders B2B Software 81

Customer Think

DECEMBER 6, 2023

(Image courtesy of ValueSelling Associates) On October 31, Halloween was in full swing here in the United States. When I went to sleep that Tuesday night, the nearby businesses were decked out in their spookiest best.

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Sales 71

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Nutshell

DECEMBER 7, 2023

Keyword research is a routine part of online content creation. Whether you’re making videos for YouTube or creating a new company blog, you need to target the right keywords to help your pages rank. Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business.

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Artificial Intelligence CRM Internet Marketing 62

The Great Game of Business

DECEMBER 6, 2023

There is no more powerful tool a manager can have than a good bonus program. If a bonus program works, it can be an incredible motivator. It can get people producing at levels that make the cost of the program seem like peanuts, no matter how much you may have spent to set it up.

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Management 78

SBI Growth

DECEMBER 7, 2023

Conversations on generative AI continue to maintain a fever pitch among business leaders today, but enterprise-level adoption remains spotty. SBI surveys with CEOs reveal that only 26% were running small-scale pilots with just 9% doing anything more. This is despite the fact that nearly three-quarters of respondents expect AI to play a significant role in their work in the next 12 months, with 94% of leaders wanting to integrate AI into their sales programs.

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Sales Marketing 62

Customer Think

DECEMBER 8, 2023

Image by Gerd Altmann from Pixabay Nothing can derail a perfect day in the contact center like a public comment from a customer calling your company out for a feature or service that you lack or something you failed to do.

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Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

B2B