Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Thanks to Simmons & Simmons for hosting the event at Citypoint. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. Quite rightly, quite rightly.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Insightly

SEPTEMBER 19, 2023

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. They do this through various channels, such as referrals, networking events, and digital marketing.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. They do this through various channels, such as referrals, networking events, and digital marketing.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Account Management Skills

FEBRUARY 6, 2023

He’s worked in house for agencies and as a consultant to agency owners, and has acted both from a buyer and a seller side in corporate finance transactions. Before I dive into the questions about M&A, you said that you were commercial finance at WPP and worked with a lot of account managers. So big welcome, Mark.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Account Management Skills

FEBRUARY 20, 2023

What challenges are these b2b tech companies and finance companies talking about? So we are taking all of our clients to Cirque Du Soleil, at the beginning of March, which is a big event. So it’s going to be a really nice event. And how are they expecting you to be able to solve them?

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Insightly

SEPTEMBER 28, 2023

Compared to traditional corporate functions — like sales, marketing, human resources, and finance — revenue operations is a relatively new field. An effective revenue operations function improves countless processes along the entire revenue lifecycle — and creates a critical link between top-line sales, profitability, and customer experience.

Finance 52

Finance CRM Customer Success Decision-making 52