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Context and curiosity drive commerciality and pricing

Red Star Kim

Thanks to Simmons & Simmons for hosting the event at Citypoint. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. We communicate differently with procurement professionals than other decision-makers and users of professional services.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

The event took place on September 29 th 2022. Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. But we were assured she will appear at a future event and the team did a fab job of quickly and seamlessly reconfiguring the first part of the day. Implement strategy.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53.

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What is project management and why is it important?

Apptivo

Project management involves constantly setting the priorities, and judiciously allocating resources for various tasks and events in a logical way to achieve maximum efficiency, and sharing responsibilities with various teams and departments to create collective outcomes for the fulfillment of project objectives.

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Commanding the Digital Sales Battlefield: The Strategy You Need Now

DemandFarm

It’s not merely about posting content; it’s strategic engagement, similar to choosing the right networking events in the pre-digital era. You must recognize that your client isn’t just another name on a spreadsheet – they are the main event! It’s not just about having the data. You must speak directly to their challenges and ambitions.

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Is 57% Your Buyer’s Number?

SBI Growth

They want the ability to easily procure a solution that solves their problem. Click here to register for our free best practices event. Stimulate/Trigger Event - Then you drop your current phone in the toilet. Do they pitching your most profitable product to make commissions? They don’t want reps that product pitch.

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10 Cities Focused on Sustainability Initiatives

ClearPoint Strategy

It can be broken down simply: sustainability is focusing on people, the planet, and profit. By focusing on social responsibility (people), environmental stewardship (planet), and economic prosperity (profit), a city offers amazing benefits to enhance the quality of life for all residents, present and future. 10 Cities Doing It Right.