Brooks Group

APRIL 9, 2024

Finance, operations, and management, oh my! These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. They play a crucial role in securing buy-in and consensus among stakeholders. The B2B buying journey is getting longer and more complex.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Red Star Kim

MAY 11, 2023

I attended an excellent seminar on the legal aspects of brands in early 2023 by Azrights intellectual property lawyers. Brand activation is where visibility is increased through engagement with the target audience through seminars, exhibitions, events, sponsorship, celebrity endorsement and product sampling.

Management 130

Management Co-Creation Publishing Leadership 130

Brooks Group

MARCH 28, 2024

Identify contacts in your network who may be able to make introductions and facilitate meetings. Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc. Purchase decisions often involve multiple stakeholders and a longer sales cycle. Use insights and new ideas as currency.

Decision-making 71

Decision-making Logistics Supply Chain Suppliers 71

Insightly

SEPTEMBER 19, 2023

Proposal and Engagement Management: The consulting proposal process can be complex, involving multiple stakeholders and iterations. Customer Engagement and Communication: Effective communication is essential in the solar industry, where customers often have questions about solar installations, financing options, and maintenance.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

Proposal and Engagement Management: The consulting proposal process can be complex, involving multiple stakeholders and iterations. Customer Engagement and Communication: Effective communication is essential in the solar industry, where customers often have questions about solar installations, financing options, and maintenance.

CRM 52

CRM Insurance Healthcare Manufacturing 52

MDI Training

JULY 7, 2022

Panel discussions : with key players within the company to facilitate translation into the company’s internal context. An interactive discussion to facilitate reflection and learning after the content and activities targeting key insights for the audience. Individualization: Where were the differences ? What serves you next?

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52