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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. This is supported by values to be collaborative, genuine and responsive. Develop Employer Value Propositions (EVPs).

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What is Buying Intent?

Upland

3. Streamlined Conversion Process for Transactional Intent: Once buyers are ready to purchase, your focus should be on facilitating a smooth and hassle-free conversion process. In phase one, you need to be very careful with your value proposition. It shows that you aren’t just there for profit.

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McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The 3 Horizons of Growth framework facilitates organizations in: Maintaining a consistent focus on the present (Horizon 1), the future state of business (Horizon 3), and the necessary actions to get there (Horizon 2).

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

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The 22 Best Business Coaching Websites You Need to Check Out This Year

CMOE

Performance Consultants Performance Consultants is comprised of a global team of coaches, facilitators, and project managers across 23 languages. Their site lists profit increases of clients who have leveraged Small Business Coach’s resources and practices.

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KPI Management: Digital Transformation Strategy KPIs

Flevy

This article explores the key KPIs associated with Digital Transformation Strategy, highlighting their role in facilitating informed decision-making and effective strategy implementation. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

And my favorite is " 3 Components Every Value Proposition Must Have.". He published a best-selling book of the same name. With more than a million views on his channel, Gschwandtner is delivering lots of value to lots of salespeople. You don’t need to publish books to be YouTube-famous. 3) Influence at Work.