article thumbnail

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Develop Employer Value Propositions (EVPs).

article thumbnail

Strategy case studies and more matrices

Red Star Kim

The used an external facilitator and sent an advance questionnaire (positioning, approach to sectors and services, rates of growth, culture, service delivery, learnings from other firms) to all partners. They used the eight step process of John Kotter in his book “Leading Change”. What are we able to achieve?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. And the strategic need to align marketing objectives to a firm’s strategic intent.

article thumbnail

What is Buying Intent?

Upland

3. Streamlined Conversion Process for Transactional Intent: Once buyers are ready to purchase, your focus should be on facilitating a smooth and hassle-free conversion process. In phase one, you need to be very careful with your value proposition. It shows that you aren’t just there for profit.

article thumbnail

IMPACT Over the Years

Brooks Group

The company had shown no profit for five consecutive years. Management now had one year to break even, and two years to turn a profit, otherwise the company would be shut down. The sales team attended IMPACT training with their management team, and reassessed their strategic positioning and value proposition.

article thumbnail

Strategic Account Management Best Practices Checklist

The Chapman Group

Economic Value Propositioning; creating, delivering and validating economic value. Economic Value Propositioning (ROI calculations). Facilitating, leading, managing and coaching the account team. Revenue, profit and EBITDA comparisons. Hi-value activity performance. Methodology. Negotiations.

article thumbnail

McKinsey’s Three Horizons of Growth

Flevy

The 3 Horizons of Growth framework facilitates organizations in: Maintaining a consistent focus on the present (Horizon 1), the future state of business (Horizon 3), and the necessary actions to get there (Horizon 2). emphasizing solely on new opportunities or future initiatives and neglecting the existing core value propositions.