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Improving Sales Performance | 2021 Media Sales Report Analysis

The Center for Sales Strategy

Brand new, hot off the press, the 2021 Media Sales Report is now available for all to download! Tune in now or keep reading for a brief overview.

Media 106
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. We reflected that the popular SOSTACĀ® planning process starts with a situation analysis. Sometimes this required a move out of domestic social media channels (e.g.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

One delegate reported on the success of their firmā€™s ā€œNext generationā€ programme. We used force field analysis to consider the factors working for (the benefits) and against (the barriers and obstacles) the change. Thatā€™s the nature of the often long and protracted sales cycles in professional services.

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Proactive marketing and business development executives ā€“ CRM, internal engagement and career insights

Red Star Kim

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. However, some lack systems and data for monitoring activities once leads are passed to fee-earners for follow up and nurturing.

CRM 130
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Key Account Management (KAM) ā€“ Research companies, use KAM technology and maintain momentum

Red Star Kim

See profile details for free but you can buy reports Company Search – Search 7m+ UK Companies For Free – Endole FAME ā€“ UK and Ireland private company data ā€“ 11 million company, 2 million companies in a detailed format, 280,000 companies in a summary formt, 1.3 800,000 global company profiles and 15,000 reports.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot Sales

But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot conducted research on the ā€œState of AI,ā€ with over 1,350+ specialists reporting on how AI affects their business.

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Research update on the most in-demand soft skills

Red Star Kim

They mention Eightfold and Gloat using AI to improve matching between candidates and employers. But to reach the next level candidates must learn to recalibrate to a definition of success based on the teamā€™s collective performance. The authors suggest that more is done to systematically assess (e.g.