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Is Your Sales Training Model Stuck in the Past?

Revenue Storm

The sales venue has changed… a lot. In the pre-pandemic environment, selling and sales leadership were comfortable and relatively predictable. As sales leaders quickly adapted their selling approach to virtual, they worked to leverage the technology, but missed several strategic points.

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How Support Teams Can Improve Customer Retention

Help Scout

For a person to become your customer, they need to engage with your products or services at least once. You may also look at the percentage of revenue you retain from your customers, which can show customers who are still returning but are spending in larger or smaller amounts than before. Say you have 500 customers on March 1.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot Sales

But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. I'm not sure where sales prospecting went bad. This sad state of affairs is fully the fault of sales leaders -- including myself.

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Why 98% of online ads don’t work – and what to do about it, with Martin Lucas

Account Management Skills

Why brand strategy is stuck in its ways and should be called “performance branding” * Why defining “personas” for a brand isn’t helpful. * Why the attribution model for measuring online ad performance is wrong. * Why the attribution model for measuring online ad performance is wrong. *

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Develop Your Strategy’s Mission, Vision & Values

OnStrategyHQ

Knowing why you’re doing what you’re doing (your mission), where you’re trying to go (your vision), and how you’re going to go about it (your values) are the glue that holds an organization together. It is an essential part to building your strategic foundation and developing a strategy.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. It’s a playbook for growing existing business, a step by step process and a toolbox of strategies that you can take back to your agency and apply.

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UK creative agency recruitment trends, with Phil Cookson

Account Management Skills

You can find more details on my website at accountmanagementskills.com/training or get in touch on LinkedIn Jenny Plant, or pop me an email jenny@accountmanagementskills.com. So would you mind first of all, Phil just kicking off by spending a few minutes talking about you, your background, what you do now and who you help.