ProlifIQ
FEBRUARY 27, 2023
If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?
Account Manager Tips
AUGUST 4, 2022
B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. But there’s good news!
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Louise Collins Associates
NOVEMBER 24, 2017
So when organisations have tried, and failed, to introduce Key Account Management (KAM) it is no different. My observation across multiple organisations is that KAM often lacks the leadership required to make it work. Effective Key Account Management (KAM) requires organisational leadership and specific coaching.
Mercuri International
JUNE 10, 2020
In terms of investing in specific training topics, the top three topics that respondents viewed as ‘very important’ when taking an overview of all industries were, in order: Value based selling Winning new customers / lead management Sales leadership. Remote selling and remote leadership came in a close 4th and 5th.
ProlifIQ
MARCH 30, 2023
Strategic account management requires consistent engagement and dialogue to confirm this Decide which decision-makers the team needs to engage Key Account Management Schedule meetings with your champions, walk them through the value they’ve gained from your partnership, and outline the next steps to help get a meeting with other DMs.
QYMATIX
MAY 18, 2021
If your sales team is not committed, then your sales planning process will undoubtedly fail. If a sales planning process is standardised and straightforward, then you will force all your key account managers to follow the same ideas in sales planning and operations. Force them to choose.
KAMCast
JANUARY 7, 2021
Did your strategy pay off or have you damaged the relationship - missing the customer’s need for confidence, clarity and clear leadership? In this episode David speaks to Jermaine Edwards, a serial entrepreneur and co-founder of The Irreplaceable Advisory Group and a Key Customer Growth Specialist.
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