Customer Think

APRIL 12, 2024

Source: Shutterstock If you’ve ever bought or sold a house, you’re probably familiar with the concept of curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it’s what creates a potential buyer’s first impression of the house.

Marketing 69

Marketing Digitalization 69

Customer Think

OCTOBER 12, 2021

Why are emotions so important when it comes to content marketing? If you scroll through your social media feed at any time, you’ll notice that most content that catches your eye has an emotional aspect to it.

Marketing 142

Marketing Media Digitalization 142

Customer Think

JANUARY 17, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Customer Experience 126

Customer Experience Leadership Marketing B2B 126

Customer Think

NOVEMBER 8, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. This research has b.

Marketing 130

Marketing B2B Digitalization 130

Customer Think

JANUARY 17, 2024

Source: Kogan Page Last November, I published a review of Robert Rose’s new book, Content Marketing Strategy. Rose’s book is one of the best I’ve recently read, and it’s an important addition to our library of content marketing literature.

Marketing 59

Marketing Publishing Digitalization 59

Customer Think

DECEMBER 26, 2021

For some reason, B2B marketing content tends to lean more toward academia than literary license. Much of the content produced is dry, mechanical, and, well, academic. We think our content must exude professionalism because we sell complex, high-ticket.

B2B 138

B2B Marketing Digitalization 138

NG Data

MARCH 28, 2024

Short-form videos are popular in digital marketing, while live streaming and authentic content showcase authority. Personalization and authenticity are key, and AI-enhanced videos are transforming content creation. Interactive video content deepens audience connections. appeared first on NGDATA.

Digitalization 40

Digitalization Marketing 40

NG Data

APRIL 3, 2024

Content marketing is evolving with new formats and the help of AI. Periodic evaluations of content are crucial. B2B marketing and content marketing changes are less straightforward, and media strategy is evolving.

Marketing 40

Marketing Media B2B Customer Experience 40

Customer Think

SEPTEMBER 10, 2021

Video marketing is the current trend, bolstered by social media platforms such as TikTok and YouTube, which are putting video at the center of our everyday lives. In business, the benefits of making website landing pages more interactive and integrating video into more traditional marketing campaigns have been discovered.

Marketing 133

Marketing Media Digitalization 133

Strategic Communications

JUNE 2, 2023

Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before.

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Outbound Engine

SEPTEMBER 27, 2021

Before we dig into how content marketing and email marketing work together, let’s start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

Marketing 84

Marketing Publishing Insurance Sales 84

Corporate Visions

FEBRUARY 15, 2023

It’s an ailment that afflicts even the best revenue teams: Marketing creates content for sales, but sellers don’t use it. Is the content misaligned with sellers’ needs? Is marketing’s message fundamentally flawed? Over the years, there have been countless theories about why this happens.

Marketing 59

Marketing Sales 59

Crank Wheel

MAY 18, 2022

Gone are the days when marketers crammed spammy sales messages into their content mix as they fought to get into their customer's bank accounts.

Banking 97

Banking Marketing Sales 97

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). His webinar wasn’t targeted at professional services but the content was relevant. He went on to outline steps in the marketing chassis.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Customer Think

NOVEMBER 24, 2023

“Your content will never provide competitive advantage. But your content strategy just might.” ” Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades.

Marketing 59

Marketing B2B Digitalization 59

SBI Growth

JUNE 24, 2014

Marketing teams are failing to execute content marketing. Content Marketing CMO Resources CMO Internal Content Marketing'

Marketing 125

Marketing 125

The Center for Sales Strategy

OCTOBER 15, 2020

Marketing content isn’t just for branding and lead generation anymore. Consequently, it’s more important than ever that sales teams have access to content relevant to their prospect’s business problems and positions the seller and the organization as thought leaders and subject matter experts.

Marketing 81

Marketing Sales Organization 81

SBI Growth

NOVEMBER 3, 2016

Today’s topic is content strategy and planning. Joining us is Steve Keifer, the Vice President of Marketing at LeaseAccelerator, a fast-growth SaaS company in the corporate FinTech space. Content. LeaseAccelerator helps companies track and manage equipment leases through an enterprise SaaS environment. .

Marketing 127

Marketing B2B Management 127

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. increase in marketing budget 6. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Customer Think

JUNE 1, 2023

Most B2B marketers recognize that their toughest competitor isn't usually a company offering an alternative product or service, but rather what their potential buyers are already using or doing. No sale can be made unless potential buyers first becom.

B2B 69

B2B Marketing Sales 69

Groove HQ

MARCH 6, 2019

How to continue winning with content, when writing great blog posts is no longer enough Content has helped us grow Groove to $5m in annual revenue and form some great relationships with some of our most loyal customers. I guess you could say content is a big deal to us, which is why we’ve always […].

Marketing 99

Marketing 99

Customer Think

MARCH 27, 2023

Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? Read that again. This is a finding from The Power of Provocation Report. Granted, the report is b.

B2B 78

B2B Marketing Digitalization 78

Strategic Communications

MARCH 29, 2021

For content marketers, COVID-19 has meant a sudden shift away from blatantly overt promotion and a pivot toward thoughtful, helpful, and safety-related messaging that resonates with consumers who are feeling the pinch (both financially and from a health-and-wellness standpoint). REALLOCATING BUDGETS. For instance, Lisa B.

Marketing 52

Marketing Digitalization Media Publishing 52

Crank Wheel

SEPTEMBER 21, 2022

By sending solar content through email, businesses can tap into a growing market of environmentally conscious consumers.

Marketing 52

Marketing 52

Hubspot Sales

APRIL 13, 2020

Sales content — brand or product-specific content your company produces to compel prospects to buy. The quality of your sales content can be a critical factor in a potential customer's decision to trust your business. How can you go the extra mile to ensure that your sales content is as engaging as possible?

Marketing 97

Marketing Facilitation Brainstorming Sales 97

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

SBI Growth

APRIL 20, 2017

Joining us for today’s show is Mary Clark, a Chief Marketing Officer who knows a thing or two about building brand preference. Today’s topic is focused on content marketing. Mary and I leveraged the SBI annual workbook to guide our conversation. To follow.

Marketing 92

Marketing 92

NG Data

MAY 8, 2024

OpenAI’s collaboration with Microsoft may revolutionize marketing strategies by emphasizing personalization and user experience through AI-powered search engines. This shift would require marketers to adapt their SEO and content strategies, potentially changing the competitive landscape.

Marketing 52

Marketing 52

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

The Center for Sales Strategy

MARCH 14, 2024

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan is Dani Buckley, VP/General Manager at LeadG2.

Media 96

Media Marketing Publishing Sales 96

SBI Growth

MARCH 21, 2014

Do you have your 2014 content marketing plan in place? Content is king in today’s modern marketing world. You need to create content that your buyer cares about. It needs to be dynamic and ever changing - you can’t let your content go stale. Content Marketing CMO Marketing Resources'

Marketing 117

Marketing 117

SBI Growth

MARCH 5, 2014

Content Marketing Demand Generation Content Strategy CMO Resources CMO Campaign Design' Why fill the top of the funnel with leads to let them rot?

Marketing 118

Marketing 118