Remove Organization Remove Publishing Remove Shareholders
article thumbnail

Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page.

article thumbnail

Ohmae’s 3C Model (Strategic Triangle)

Flevy

The concept was published in his book, “The Mind of the Strategist: The Art of Japanese Business.” The Ohmae 3C model, also known as “the Strategic Triangle ,” is a strategic framework that assists in developing the fundamentals of Business Strategy for any organization. Each C is independent, but has an impact on others—e.g.,

article thumbnail

Account Planning: Building for Long-Term Revenue

Upland

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page. Communication.

article thumbnail

Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Marketing is an Organization-wide Undertaking. Marketing is the underpinning of every decision made and of every communication activity in any organization, whether that communication is received by staff, shareholders, or customers. Effective marketing generates positive financial results for organizations.

article thumbnail

KPI Management: Business Growth KPIs

Flevy

For organizations across the spectrum, these metrics provide a lens through which growth can be assessed, strategies refined, and objectives recalibrated. For leaders within any organization, these metrics offer the tools to steer their initiatives toward sustainable growth.

article thumbnail

Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

Our mission at HubSpot is to help millions of organizations grow better. Sales organizations saw some success with the transition to fully remote selling: 64% of sales leaders who made the transition this year met or exceeded revenue targets, compared to 50% of leaders who had not. 2020 has been a year of massive change.

article thumbnail

Sales2.0 Conf: All About Alignment

SBI

Marketing and sales organizations also need to be in alignment so they don’t veer off into the ditch. He was forced out of InfoGroup in 2010 after a shareholder lawsuit raised questions about his use of company money. We’ll publish our take-aways in this blog shortly after. There are 26 in total.