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Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page.

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Ohmae’s 3C Model (Strategic Triangle)

Flevy

The concept was published in his book, “The Mind of the Strategist: The Art of Japanese Business.” The focus of the model is on customers instead of shareholders, based on the premise that customer centricity ultimately leads to the accomplishment of shareholders’ interests.

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Account Planning: Building for Long-Term Revenue

Upland

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page. Communication.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Used for building lists with over 300 search criteria.

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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Marketing is the underpinning of every decision made and of every communication activity in any organization, whether that communication is received by staff, shareholders, or customers. We work with clients to plan, create and publish high-quality, unique content. It isn’t producing television commercials.

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KPI Management: Business Growth KPIs

Flevy

Return on Equity (ROE) Definition : A measure of the profitability of a business in relation to its equity, calculated as net income divided by shareholder’s equity. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection.

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Mission or promise? Is it a statement or words of hot air?

Jeffrey Gitomer

It’s some drivel about being number one, exceeding expectations, and building shareholder value that contains other nonsensical words that mean nothing to anyone except the marketing people who dreamed it up one afternoon. Tweet Can you recite your mission statement? You’ve seen it a hundred times, maybe a thousand times.