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Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page.

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Ohmae’s 3C Model (Strategic Triangle)

Flevy

The concept was published in his book, “The Mind of the Strategist: The Art of Japanese Business.” The focus of the model is on customers instead of shareholders, based on the premise that customer centricity ultimately leads to the accomplishment of shareholders’ interests.

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Account Planning: Building for Long-Term Revenue

Upland

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page. Communication.

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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Marketing is the underpinning of every decision made and of every communication activity in any organization, whether that communication is received by staff, shareholders, or customers. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. Managing Remote Staff.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Used for building lists with over 300 search criteria.

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KPI Management: Business Growth KPIs

Flevy

In the digital/data/AI era marked by competition and continuous change, the ability to measure growth accurately provides organizations with the strategic foresight needed to adapt and thrive. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection. KPIs and Digital Transformation.

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Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

HubSpot Research recently published findings that can help us answer the questions: What did sales leaders who met targets this year get right? That has led to a progressive trend for sales models: next year, 68% of sales leaders say they plan to keep or implement a hybrid or fully remote sales model.