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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Client feedback is more readily accepted by fee-earners to support suggestions for strategic changes.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Achieve buy in from all stakeholders. Work with other stakeholders to share ideas and brainstorm . 47% Thinking strategically. 24% Understanding business strategy/strategic analysis. Where is your strategic focus? Which presents the biggest challenge to you? 29% Strategic analysis.

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Strategic Account Management

ProlifIQ

This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. Strategic account management planning involves proactive and strategic thinking. Think about WHO your team has engaged with over the partnership.

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Mastering Strategic Selling: Strategies, Techniques, and Solutions for Sales Success

Arpedio

Presentation and Proposal: Presenting the proposed solution in a compelling and persuasive manner, highlighting its value and benefits to the prospect. This includes conducting research on the prospect’s business, industry, and competitive landscape, as well as identifying key stakeholders and decision-makers.

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Account Management Techniques: Strategies for Success

Arpedio

Tailored Recommendations: Present cross-selling or upselling recommendations in a personalized manner, highlighting how the additional offerings can address specific challenges or enhance outcomes for the client. Strategic Timing: Timing is crucial when introducing cross-selling or upselling opportunities.

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Strategic Account Management: What It Is And Why You Need It

Janek Performance Group: Account Planning

When a company has the capability to grow revenue organically, from their strategic accounts, they can increase market share while lowering their client acquisition costs. Remember, sales are focused on the present, while strategic account management is focused on the future. Strategic Account Managers Are Not Sales Reps.