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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? To what extent will your customers invest in the relationship and view you as a strategic supplier? Clients who believe in joint success and consider you a strategic supplier. Revenue is a vanity number without profit.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

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Social Entrepreneurship: What It Is and Why Everyone's Talking About it

Hubspot Sales

They wrote a business plan, circulated the document to a bank, and worked tirelessly to scale their company and drive profits for themselves and their investors. Social entrepreneurs aren’t only concerned with profits. Entrepreneurs used to be those who had an idea, started a company, and made money. Actually, we’re a startup world.

Investors 141
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The 4 kinds of promises you should never make to customers

Nutshell

And as a sales rep, you already know that long-term customers are the bread and butter of your company’s profitability. The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. If one of your suppliers missed their delivery date or a web developer is running behind on a part of a project, fess up.

Suppliers 101
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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

Impatient (80% of B2B buyers have switched suppliers at least once within a 24-month period). Retention marketing is the activity an organization uses to increase the likelihood of a customer renewing their subscription, while focusing on increasing the profitability of each customer through expansion and upselling.

B2B 129
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The definitive guide on how to write a business plan (free templates)

PandaDoc

How can we make a profit? Providers/Suppliers/Freelancers — Detailed contact info/pricing for anyone you’re outsourcing to. This analysis projects your profit margin. Who are we? Be ready to introduce your management team, any key players, and advisors. Who are your customers? Target business? What needs to happen to break even?

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Switching CRMs: the No BS, No Headache Guide

Insightly

And, since the vendor doesn’t publish its pricing, you’ll get to sit through several more pitch presentations, only to learn that you can’t afford the features you need most. . One that understands your business and designs (and thoroughly tests) solutions, aimed at making your company more profitable?

CRM 98