Customer Think

MAY 10, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actu.

B2B 78

B2B Publishing Digitalization Marketing 78

Nutshell

DECEMBER 7, 2023

Keyword research is a routine part of online content creation. Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business. Download it today! With this tool, you can access up to 1.25

Artificial Intelligence 62

Artificial Intelligence CRM Internet Marketing 62

Customer Think

NOVEMBER 8, 2022

Why High-Quality User Research Participants Are Worth The Investment What is a High-Quality User Pool? When conducting user studies, getting the right kind of participants matters. So what defines a high-quality study participant? That is for you to define.

119

119

Customer Think

APRIL 30, 2024

About a year ago, I spoke to Luc Dammann, President EMEA at Adobe, about some new research that Adobe had just published. The research found that consumers expect even better experiences from brands when economic conditions become more challenging. Now, if you think about it, that makes complete sense.

Publishing 52

Publishing 52

Customer Think

APRIL 25, 2024

Source: Edelman and LinkedIn (This month’s Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

Leadership 59

Leadership B2B Publishing Digitalization 59

Customer Think

FEBRUARY 6, 2024

Market researchers and marketers have always maintained that understanding customer attitudes, behaviors, and unmet needs are critical for business success. In the past, this was simpler. There were fewer ways organizations engaged with customers and fewer ways customers engaged with organizations.

Marketing 75

Marketing Organization 75

Customer Think

OCTOBER 1, 2023

Statistical significance is the gold standard of reliability in research. But what does it really mean in customer insights research? The first question to come up in any customer research readout is always, “Are these results statistically significant?” And can you make informed decisions without it?

Decision-making 101

Decision-making 101

Customer Think

FEBRUARY 6, 2024

Listen to the podcast: Customer research is an essential part of managing their experiences to foster customer loyalty. However, many firms look at customer research as a one-and-done project. Worse, they often don’t know what to ask to find out what they want to know. Today, we look at what is essential to do with […]

Management 59

Management 59

Customer Think

DECEMBER 16, 2022

UX researchers have a lot to think about, these tips can help inform their decision-making When it’s time to embark on UX research, there are so many things researchers might consider when deciding how best to proceed. The following article shares […].

Decision-making 78

Decision-making 78

Flevy

MARCH 18, 2024

Research & Development (R&D) stands as the cornerstone of Innovation and a primary driver of creating a sustainable Competitive Advantage in today’s fast-paced and technology-driven markets. This essential function encompasses the activities organizations undertake to innovate and improve their products or services.

Management 52

Management Digital Transformation Innovation Decision-making 52

Customer Think

OCTOBER 26, 2021

A sit-down conversation with GroupSolver Co-Founder & CEO, Rasto Ivanic, and Senior Research Team Lead, Adrian Del Bosque What is Artificial Intelligence? Over the past few years, the world of market research and surveys has seen the emergence of Artificial Intelligence (AI).

Artificial Intelligence 119

Artificial Intelligence Marketing 119

Customer Think

DECEMBER 4, 2022

User research, usability, and user experience (UX,) oh my! User research should be done early and often throughout the design and development of products […].

Acquisition 78

Acquisition Innovation 78

Sandler Training

SEPTEMBER 1, 2021

The post Sandler Research Center Report: What Buyers Want Now appeared first on Sandler Training. Within the professional buyer/seller environment, preferences and practices have altered dramatically since the spring of 2020.

Sales 118

Sales 118

Sales Readiness Group

JULY 14, 2021

My friend then explained the massive amount of time he and his research team put into preparing for each important meeting. A friend of mine who is a senior investment banker at a major Wall Street firm once told me, “I prepare for each meeting like it’s the Super Bowl.”

Investors 118

Investors Meetings 118

Customer Think

NOVEMBER 8, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. This research has b.

Marketing 130

Marketing B2B Digitalization 130

Sandler Training

OCTOBER 15, 2020

Arguably more important in… The post Sandler Research Center Report: Pipeline Health appeared first on Sandler Training. These are all critical key performance indicators (KPIs). It’s worth noticing, though, that what closed today, this week, and this quarter all are lagging indicators.

Communication 122

Communication Sales 122

Customer Think

JANUARY 25, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. This month’s Research Round-Up features an unpublished […]

Artificial Intelligence 45

Artificial Intelligence Marketing 45

Insightly

MARCH 31, 2023

39% of B2B marketers have customer journeys that are mostly or fully automated according to our research. This survey was fielded to a panel of marketing professionals and marketing research subscribers. The post New marketing automation research: 2023 appeared first on Insightly. Learn more about Ascend2.

Marketing 52

Marketing B2B Media Facilitation 52

Customer Think

JANUARY 17, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Customer Experience 126

Customer Experience Leadership Marketing B2B 126

Hubspot Sales

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Sales 128

Sales Publishing Decision-making Media 128

The Center for Sales Strategy

JUNE 15, 2021

To avoid this trap and maximize every opportunity in today's challenging sales environment, you'll need a workable sales strategy and viable methods of researching prospects. Can you imagine how exhausting that must be? Here's how to achieve exactly this without getting shot down by your prospect.

Sales Environment 123

Sales Environment Decision-making Sales 123

Customer Think

DECEMBER 27, 2022

Human-Centered Design (HCD) continues to create interest and intrigue among professionals from researchers to innovation specialists. And with good reason: it offers powerful new ways of understanding human behaviors, preferences, and challenges from a uniquely customer-centric perspective.

Innovation 72

Innovation 72

Sandler Training

MARCH 19, 2021

“Leading from the Front in Challenging Times” is the latest survey from the Sandler Research Center (SRC). The post Sandler Research Center Survey: “Leading from the Front in Challenging Times” appeared first on Sandler Training. It compiles and analyses data from a global collection of hundreds of sales leaders and managers.

Management 117

Management Sales Leadership 117

Customer Think

DECEMBER 16, 2021

Now, we’ll share some guidelines for building brand equity and creating a brand equity survey that has been tried and true through our many years of market research. We previously answered the questions, “What is brand equity and why is it important?” Let’s get started! In order to build positive brand equity, you must measure […].

Marketing 111

Marketing 111

SBI Growth

APRIL 4, 2024

Every quarter, SBI conducts surveys to learn how CEOs and other C-level executives are planning for value creation and about the go-to-market strategies and tactics that will get them there.

Marketing 71

Marketing 71

Customer Think

JANUARY 31, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights.

Leadership 75

Leadership B2B Digitalization Marketing 75

Customer Think

APRIL 13, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides.

B2B 75

B2B Digitalization Marketing 75

Customer Think

MARCH 15, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance, and the second is the ABM Census 2022 survey by.

Leadership 80

Leadership Marketing Digitalization 80

Customer Think

DECEMBER 30, 2023

One area that will feel the influence of AI keenly is customer market research. I’m obsessed with AI at the moment. Luckily, the rest of the world seems to be, also. I thought we could discuss this here today since it likely affects many of you readers, too. A recent article by Qualtrics, “AI […]

Marketing 59

Marketing 59

Help Scout

AUGUST 22, 2023

Here's what established research says about what it takes to inspire, motivate, and manage an exceptional team. Read the full article

Management 75

Management 75