Nutshell

DECEMBER 22, 2023

Surveys are a fantastic way to gather unique data from your customers. If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. That’s why we’ve done the heavy lifting for you and gathered 11 of the best survey apps for businesses.

CRM 62

CRM Software Software Internet 62

Help Scout

AUGUST 22, 2023

Done right, customer satisfaction surveys can increase revenue, boost loyalty, and lower churn. We share everything you need to know to get it right. Read the full article

80

80

Customer Think

MARCH 24, 2024

Customers aren’t tired of surveys. Response rates can drop when surveys are too long or the topic / questions feel irrelevant, insensitive or poorly timed. They aren’t tired of giving their opinion and suggestions. Fatigue only sets in when they feel bombarded with requests.

52

52

ProlifIQ

FEBRUARY 23, 2024

To better understand how teams are adapting to this new environment, we surveyed over 250 professionals across sales, customer success, account management, and more about their account planning processes, challenges, and priorities for 2024. As companies mature, digital channels for researching account planning tools also diversify.

Account Planning 52

Account Planning CRM Energy and Utilities Account Management 52

Customer Think

MARCH 29, 2024

While customer surveys have become a standard part of nearly every transaction, most surveys fail to engage; even worse, they fail to collect reliable data. Wondering how to improve customer satisfaction surveys and get yours to stand out? Read on for the biggest survey mistakes and solutions to common survey problems.

44

44

Customer Think

APRIL 17, 2024

Does your company issue customer surveys, but you’re not getting the insights you need? Read on for a quick class on how to write good survey questions that result in objective, actionable data. Are you looking to improve your data right away and don’t want to read this entire post? Here are three tips I […]

57

57

Customer Think

FEBRUARY 20, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce.

Leadership 67

Leadership B2B Marketing Digitalization 67

Customer Think

OCTOBER 20, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have.

B2B 125

B2B Marketing Digitalization 125

Zendesk

JUNE 26, 2023

Help prevent these barriers by encouraging communication and feedback through regular team surveys. In this complete guide, we will focus on employee engagement surveys and provide sample questions, best practices, and tips for using employee engagement survey data. What is an employee engagement survey?

Brainstorming 52

Brainstorming Leadership Organization Decision-making 52

Customer Think

MARCH 15, 2023

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance, and the second is the ABM Census 2022 survey by. (This month's Research Round-Up features two recent studies that examine the state of account-based marketing.

Leadership 78

Leadership Marketing Digitalization 78

Revegy

MARCH 24, 2022

The post The State of Account-Based Sales Survey appeared first on Revegy, Inc. While it sounds simple, we know that it takes some time to encourage reps to rethink their sales strategy. However, because this is a relatively new concept, there is a […].

Sales 96

Sales 96

Customer Think

JUNE 22, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports* have become impo.

Leadership 62

Leadership B2B Marketing Digitalization 62

Help Scout

APRIL 24, 2024

Discover key customer service survey questions to enhance your business and drive customer satisfaction. Read the full article

44

44

Customer Think

OCTOBER 29, 2023

Build with AI is powered by GPT-3 and 20+ years of SurveyMonkey data and allows users to draft a survey by simply describing the desired survey or goal

52

52

Customer Think

JUNE 3, 2023

” survey which starts, “Everything is ok, isn’t it?” ” as well as the blizzard of transaction surveys we all now receive. The world is tired of the annual “Do you love us?”

Customer Experience 96

Customer Experience Innovation B2B 96

SBI Growth

JULY 1, 2020

We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.

Marketing 138

Marketing Acquisition Customer Experience Customer Success 138

Customer Think

APRIL 13, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides.

B2B 73

B2B Digitalization Marketing 73

MDI Training

MARCH 10, 2021

Surveying employee satisfaction and their current mood represent an essential component for managing the company’s development. While we didn’t have an elaborate survey tool before, we knew that we were moving in dynamic times that required an intelligent survey system to respond quickly to needs. Automated surveys.

Leadership 98

Leadership Digital Transformation Innovation Digitalization 98

Customer Think

JANUARY 28, 2024

I know I rail on about VoC (truth be known, that’s not my strongest topic of expertise; I’m much more of a Process Engineer)…Sure, VoC and Customer Insights inform the work we do to improve and better align our Customers’ Experiences with our Brand Promise, but it’s really just the first step. Nevertheless, I get […]

Customer Experience 52

Customer Experience 52

Customer Think

AUGUST 29, 2021

A pricing survey helps you determine how much people value your product and what they’re willing to pay for it. Instead of guessing what price might be successful based on varying competitor prices or what seems like a fair markup on your product or service, pricing surveys can pinpoint your optimal price based on real […].

76

76

Customer Think

OCTOBER 14, 2023

Today thousands of surveys are being sent out, completed, tabulated, analyzed, and being put into presentations and on dashboards. Recommendations are being made. Executives are making decisions. Products are being green lighted or cancelled. Franchise agreements are being reviewed. People are being hired or fired. Lives are being affected.

Decision-making 54

Decision-making Customer Experience 54

Customer Think

APRIL 26, 2023

Modern customer customer service teams support more customers, more products and more devices, across more service channels than ever before. All of this means more data, and ultimately more difficulty when it comes to keeping track of customer behavior, preference and intent.

109

109

Customer Think

NOVEMBER 7, 2023

As soon as we see it in email subject lines for surveys, most of us hit the delete button. Of course, Read more The post S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys appeared first on Interaction Metrics. Stop using the s-word!

57

57

Customer Think

AUGUST 4, 2023

Read more The post Fox Rent a Car: Stop Gaming Your Surveys appeared first on Interaction Metrics. Few things bother me more than unscrupulous business practices. As a Customer Experience Analyst with decades in the CX industry, I thought I’d seen it.

Customer Experience 52

Customer Experience 52

Sandler Training

MARCH 19, 2021

“Leading from the Front in Challenging Times” is the latest survey from the Sandler Research Center (SRC). The post Sandler Research Center Survey: “Leading from the Front in Challenging Times” appeared first on Sandler Training. It compiles and analyses data from a global collection of hundreds of sales leaders and managers.

Management 117

Management Sales Leadership 117

EcSell Institute

JULY 27, 2022

We often hear leaders talk about how their organization administers their own surveys. But is doing your own employee engagement survey the best idea? After all, asking questions can’t be that hard.

Organization 59

Organization 59

Customer Think

NOVEMBER 4, 2023

What’s going on with Providence’s healthcare surveys? Does Providence’s CEO Rod Hochman want to execute a strategy based on gamed survey data? Or is Providence Health & Services unaware that it collects deeply flawed survey data? Seems unlikely. Seems more likely.

Healthcare 44

Healthcare 44

Customer Think

OCTOBER 5, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP.

B2B 76

B2B Publishing Marketing Digitalization 76

Customer Think

DECEMBER 18, 2023

Employees are often skeptical when a workplace diversity survey is introduced, which makes […] It’s more fundamental than that — it’s simply right.” ” DEI programs may be right, but it’s no secret that they are controversial in the workforce.

Leadership 57

Leadership 57

Sandler Training

NOVEMBER 14, 2020

The post Survey: For Salespeople, 2020 Was The Year of Holding On appeared first on Sandler Training. For sales professionals, 2020 may be remembered as the Year of Holding on to Clients.

Sales 114

Sales 114

Customer Think

AUGUST 8, 2021

David Ogilvy, Founder of Ogilvy & Mather Research surveys have become a prominent feature of the B2B marketing landscape in recent years. "People don't think how they feel, they don't say what they think, and they don't do what they say."

B2B 83

B2B Marketing Digitalization 83

Help Scout

AUGUST 22, 2023

Uncover eight free customer satisfaction survey templates and how to glean insights after your customers respond. Read the full article

40

40

SBI Growth

JANUARY 18, 2021

SBI’s quarterly pulse survey shows that companies are more dependent on their existing customers to. Most companies earn the majority of their revenue from existing customers, and with the recession that began in March 2020, this is truer than ever.

Marketing 102

Marketing B2B Sales 102

Customer Think

AUGUST 3, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. As I wrote in my last post, surveys and survey reports have become important marketing.

Marketing 83

Marketing 83

Customer Think

NOVEMBER 14, 2023

Source: “The CMO Survey” (Christine Moorman, 2023) (This month’s Research Round-Up is devoted entirely to the Fall 2023 edition of “The CMO Survey.” The findings of the Fall 2023 edition of “The CMO […]

B2B 51

B2B Marketing Digitalization 51

Customer Think

AUGUST 24, 2023

And it includes a company’s surveys! A survey asks about a customer’s interactions, but it is also in itself […] It includes associates answering customers’ questions, staff engaging with prospects at the conference booth, and onboarding new customers.

Onboarding 52

Onboarding 52