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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

At the core of this synergy lies a concept that wields immense influence in driving revenue and ensuring organizational performance – cross-functional Commercial Effectiveness. It’s a critical component that I’m surprised is left out of other enablement conversations. Without this, there is only so much that enablement can accomplish.

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The Enablement Profession at a Crossroads

Mike Kunkle

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

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A Guide to Sales Enablement AI 

Upland

All you need is the right sales enablement AI tool. Ready to dive into sales enablement AI? What is sales enablement AI? Like other forms of AI, sales enablement AI helps sales teams automate everyday tasks… tasks that take away from the actual selling. How does sales enablement AI work for sales teams?

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Altify Insights Has Arrived, and it’s Helping Sellers Solve Customer Problems

Upland

Altify Insights rewrites the rules on what best-in-class looks like in B2B sales solutions. Altify Insights, meanwhile, helps you i dentify key decision-makers and business problems, enables greater visibility, and creates strategic opportunity plans to guide sellers toward closing.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance.

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Sales Velocity Equation – 4 Levers to Success

Upland

That direction is revenue. Sales velocity vs deal velocity – what’s the difference? Sales velocity vs deal velocity – what’s the difference? What is sales velocity? Sales velocity is the speed at which deals move through your pipeline and start to generate revenue.

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