whats-the-purpose-of-advertising-to-entertain-or-to-sell 
Strategic Communications
SEPTEMBER 30, 2022
But, did they work from an advertising standpoint? While the E*Trade baby made a comeback during Super Bowl 2022, the ads are generally considered entertaining but lacking the ability to do what ads are, or should be, intended to do—sell. If You Want to Entertain, Go to Hollywood. I liked them. They were well done.
Zendesk
SEPTEMBER 21, 2022
In this piece, we’ll break down exactly what a sales slogan is, how it’s different from a tagline, and how it benefits your campaign and company. We even gathered up more than 100 (highly entertaining) sample slogans to get you started. What is a sales slogan? What’s the difference between sales slogans and sales taglines?
Account Management Skills
AUGUST 7, 2023
This episode is for you if you’re interested in how the AI landscape is changing for agencies and what you need to know from a legal perspective about your use of AI. Who are your clients and what challenges are they bringing you lately relating to AI? Welcome to Episode 91. Sharon, you have been a very highly anticipated guest.
Account Management Skills
MARCH 16, 2021
How he is now helping global FMCG brands increase certainty in their marketing spend and save on average 18-21% of their advertising, increasing their profit margins by 3-21% and achieving 70-120% above industry average for open rates and click through rates. Why measuring impressions isn’t useful. * Transcript: Jenny.
SalesGlobe
FEBRUARY 9, 2022
Two years ago, I was selling cases of beer to store owners. As he did this he talked to the convenience store owner about what was selling and what was not. The old approach was to sell as many cases of beer as possible, as often as possible, to as many retailers and restaurants as possible.
Nutshell
JULY 9, 2021
Read a few of our stories below, and you’ll see what we mean. (By By the way, we’re always looking for talented folks to join us , so even if you’ve never worked for a tech company before or don’t think you have the “right” background for what we do, feel free to drop an email to jobs@nutshell.com and put yourself on our radar.). (By
Nutshell
MARCH 12, 2024
To achieve this, you need to know what makes a landing page outstanding. This post delves into the finer points of what a landing page is, the key components of a high-converting landing page, and examples of the best landing pages from the World Wide Web. Table of Contents What is a landing page?
Expert insights. Personalized for you.
52 
Let's personalize your content