white-paper-how-to-engage-the-empowered-b2b-buyer 
Brooks Group
MARCH 25, 2024
This sequence guides sales professionals through strategic milestones while providing tactical techniques to navigate each buyer interaction with confidence. As a result, they’re consistent, they follow best practices, they replicate the habits of their A-players, and they reinforce the process with sales team training.
Brooks Group
APRIL 25, 2024
Benefits of Long-Lasting Customer Relationships In today’s highly competitive business environment, the success of a company often hinges on how well its customer-facing teams—sales and customer service—cooperate. When you have satisfied customers, they’re likely to buy from you again, refer you to others, and, over time, spend more.
Brooks Group
APRIL 9, 2024
The B2B buying journey is getting longer and more complex. The average B2B buying committee size is now seven , but groups as large as 20 are not unheard of. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.
Miller Heiman Group
JUNE 25, 2018
How to balance the expectations of buyers with the demands of sales leaders. Customers today enjoy unprecedented power in the buyer/seller relationship, and their heightened expectations are putting pressure on B2B solution providers. The buyer and I have a great relationship.” It’s a challenge, but they have help.
SuperOffice
MAY 3, 2021
At the core of inbound marketing there is video content, blog content, and downloadable content such as white papers and reports. Outbound sales often have a bad rep thanks to cold calling and aggressive sales scripts. This type of outbound sales is irritating, unsustainable, and results in a lot of dead ends and wasted efforts.
Brooks Group
JANUARY 2, 2024
Let’s dive into the capabilities that make a salesperson truly exceptional and how to develop these qualities in your sales team. 7 Habits of a Great Salesperson (and How to Train) 1. Mitigating Risk for the Buyer – Making the Unknowns Known Buying a product or service always involves an element of risk for the customer.
Zendesk
JUNE 1, 2021
We’ve got you covered with our guide on how to develop ideal customer profiles so you can start providing personalized experiences for your buyers. These details should help your company understand how customers engage with your brand and products, so you’re able to tailor campaigns and provide personalized support.
Expert insights. Personalized for you.
80 
Let's personalize your content