Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards
Red Star Kim
AUGUST 31, 2023
There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. But improving revenue and profitability through pricing sophistication isn’t simply about the firm. The firm has a sector focus on health/social care, emergency services and housing. The client perspective is also crucial.
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