Red Star Kim

NOVEMBER 24, 2023

Preparing M&BD professionals for the future – learning, skills (kimtasso.com) Neuroscience for learning and development by Stella Collins (kimtasso.com) Thought leadership Veteran professional services PR guru Tim Prizeman joined Rhea Wessel from The Thought Leadership Institute. His QR code to pose questions was well used.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Flevy

OCTOBER 5, 2023

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Marketing leadership should run pilot tests to identify the most appropriate channels.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Red Star Kim

NOVEMBER 1, 2023

Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed. Processes and skills for managing opportunities and pipelines can be lacking. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

JANUARY 21, 2021

Delivering Happiness: A Path to Profits, Passion, and Purpose " by Tony Hsieh. I think the biggest takeaway is to learn just how close (and how often) Zappos was to failure as it grew to finally turn a profit.". The authors launched their profitable virtual assistant business in just one day. Dare to Lead: Brave Work.

Decision-making 134

Decision-making Investors Innovation Government 134

KAMCast

MARCH 18, 2021

With our clients, at KAMGuru, we work heavily on developing teams to have more strategic conversations with their most important customers , ultimately forging the trusted partnerships they desire, and developing long term profitability. Since 2010, she has run a strategic digital marketing agency, Harbour 32, with her Swedish husband.

Account Management 52

Account Management Key Account Management Digitalization Profitability 52

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130