Red Star Kim

SEPTEMBER 14, 2023

So here’s the spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum. That would give anyone great insight into leadership and management. He then created both the PM Forum and Managing Partners’​ Forum – two key membership groups in professional services.

Management 130

Management Leadership Innovation Government 130

Red Star Kim

NOVEMBER 24, 2023

The latest conference was reported in the winter edition of PM Magazine. Thought leadership manual by Tim Prizeman (kimtasso.com) Walking in the client’s shoes Ben Sutton of Grant Thornton and Alain Thys took delegates on the client journey of the future. Thanks to editor Matt Baldwin for his assistance.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. What is a consultant? Consultancy.uk

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

JULY 22, 2022

For content audits he proposes you look at content pillars (key themes and messages), readability, 7/11/4 (2011 Google theory that prospects need to consume at least 7 hours of content over 11 separate touchpoints across 4 channels before they reach the ‘zero moment of truth’ ( ZMOT )), social media, paid search and video. Related posts.

Digitalization 130

Digitalization Marketing Construction Publishing 130