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Lucas Pedretti exclusively booked as AI specialist for eight VTH (Verband Technischer Handel) events

QYMATIX

Similarly, this series of events will help the Qymatix leadership to get closer to the current needs and challenges of the technical distribution sector in Germany, Austria and Switzerland. Since 2013, we have been helping B2B companies to become truly data-driven in sales to enable profitable growth.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed. Processes and skills for managing opportunities and pipelines can be lacking. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry 200,000 companies with turnover or shareholder funds over £1.5m Why do law firms needs SAM?

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The Biggest Thing Sales Leaders Overlook: SALES!

Jeffrey Gitomer

You’re an idiot who knows nothing about leadership, coaching, or creating winners. You’re totally clueless about your customer base and what will grow more and profitable sales. Discover their most profitable customers – and then go on to uncover WHY they’re the most profitable. Why not do something to actually help?

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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The Importance of Aligning Marketing and Sales

Strategic Communications

In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. From senior leadership on down, communication needs to be clear about the role that sales and marketing play in the organization, the value of their roles, and how each team’s actions inform and support the other’s.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

After describing what strategic thinking looks like, the author guides readers through the strategy process – with suitable questions to ask during leadership discussions. I liked the idea of a learning approach to strategy – engage as many people as possible with the strategy so they can adapt and feedback to the leadership team. (On