Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130

Zendesk

JANUARY 24, 2022

But before they can even get to that point, they need to make their biggest sale ever: themselves. When you’re applying for a sales job, you’re essentially selling your value to a hiring manager. The hiring process is almost like a “sales funnel” if you think about the application stage through the onboarding stage.

Sales 98

Sales Acquisition Sales Management Leadership 98

Hubspot Sales

MARCH 15, 2021

How you price your product shapes how customers perceive its value and your company's legitimacy as a whole. If your entire draw is rooted less in a strong value proposition and more in showing how much money prospects can save, you might come off as sleazy or substandard. Going that road can seriously stifle sales.

Sales 116

Sales Profitability Publishing Value Proposition 116

SBI Growth

SEPTEMBER 14, 2012

For HR leaders, a recent Harvard Business Review blog post provides a stark reminder of the difficult challenge of supporting Sales leaders in recruiting top talent. HR can help the Sales leader to improve recruiting results and play a vital role in making the sales number in 2013. Assess Your Value Proposition.

Value Proposition 125

Value Proposition Sales Leadership B2B 125

Red Star Kim

MAY 11, 2023

Good analysis should: Create clarity and drive organisational strategy Enable effective decision-making Adapt to changing environments Create a focus of attention for management and staff Use metrics in strategy formulation which may show up strategic gaps (sales, profit, information, skills gaps).

Management 130

Management Co-Creation Publishing Leadership 130