Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. The growth of MarTech in professional services – an overview (kimtasso.com) Account management or project support?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

FEBRUARY 8, 2024

For example, for accountants this might include Quoted Companies Alliance, UK Finance or Federation of Small Businesses. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. Without targeting there is the risk of “spray and pray” content being sent into the ether.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

JANUARY 5, 2023

CRM systems used : Hubspot, Clio, LawWare, Integrated with finance system. Our systems and information for referral management are: 20% Average. Do you have a Key Account Management (KAM) programme at your firm? Key Account Management (KAM) programme (kimtasso.com). 80% 20%-50%. 20% 50%-80%.

Management 130

Management Media Key Account Management Communication 130

QYMATIX

MAY 25, 2021

Of course, not every B2B organisation employs a sales controller, but yes, most of them should have sales controlling activities covered, in some cases by the general management, finance management or the sales manager herself. Sales Management in times of Artificial Intelligence – Five tips to redefine B2B Sales.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Think about all of those people who have an interest in the outcome of your project or idea, who have power or influence over it and are affected by it.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Insightly

SEPTEMBER 12, 2022

Another report from 2016 found companies that use ABM generate 208% more revenue from their marketing. Account-based marketing is quite a focused and time-consuming effort. In most cases, a high-value prospect will have a dedicated account manager who is responsible for all communication, both inbound and out.

Marketing 52

Marketing CRM Decision-making B2B 52